33 HERBS LTD
🏛️Establishedactive
12474257 · ltd · incorporated 2020-02-20
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
—
book net assets
Opportunity
71/100
Strong
What this business does
Primary activity: Licenced restaurants
Sector: Accommodation & food service
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 71/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (2 active, 5 linked, 4 with DOB)
86
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
25 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | — | £-1.00M |
| Current assets | — | £1.16M |
| Cash | — | £509.3k |
| Debtors | — | £72.5k |
| Net assets | — | £-1.08M |
| Average employees | 3800 | — |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (27 events)Click to expand
- 2025-10-24📄accounts-with-accounts-type-smallaccounts · AA
- 2024-12-30📄accounts-with-accounts-type-smallaccounts · AA
- 2023-07-20📄change-account-reference-date-company-current-shortenedaccounts · AA01
- 2023-06-27📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-04-21➖AMEERA SECRETARIES LIMITED resignedcorporate-secretary
- 2023-04-21➖MAURICE, Mark resigneddirector
- 2023-04-21📄termination-director-company-with-name-termination-dateofficers · TM01
- 2023-04-21📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2023-04-19📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-04-19📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-04-04➕BOU KARAM, Mansour appointeddirector
- 2022-12-21📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-05-11➕MAURICE, Mark appointeddirector
- 2022-05-11📄appoint-person-director-company-with-name-dateofficers · AP01
- 2022-04-22📄second-filing-of-confirmation-statement-with-made-up-dateconfirmation-statement · RP04CS01
- 2022-04-08➕MASSAAD, Edmond appointeddirector
- 2022-04-08➖MAURICE, Mark Adam resigneddirector
- 2022-04-08📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-04-08📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2022-04-08📄appoint-person-director-company-with-name-dateofficers · AP01
- 2022-04-08📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-12-07📄accounts-with-accounts-type-dormantaccounts · AA
- 2020-02-24📄appoint-corporate-secretary-company-with-name-dateofficers · AP04
- 2020-02-20🏢Company incorporatedAs 33 HERBS LTD
- 2020-02-20➕AMEERA SECRETARIES LIMITED appointedcorporate-secretary
- 2020-02-20➕MAURICE, Mark Adam appointeddirector
- 2020-02-20📄incorporation-companyincorporation · NEWINC
Owner dependency
58/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Edmond Massaad Individual · Lebanese · DOB 02/1982 · age 44 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 08/04/2022 |
1 historic (ceased) PSC
- Mr Mark Adam Mauriceceased 08/04/2022· 75-100% shares · 75-100% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Hospitality · WC postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| AKAN PROPERTY GROUP LTD→ 11137035 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| ALBERT ROAD PUB CO LTD→ 15986667 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ALCOR GLOBAL INVESTMENTS LTD→ 17051212 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ALHERI FOODS LTD→ 17059185 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ALIAS EVENTS LIMITED→ 15846517 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ALPBED LIMITED→ 13470718 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ALTO BREW LTD→ 17077519 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ALUNA STAYS LTD→ 16516009 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ALVES AND CHAPMAN LIMITED→ 12265562 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| AMA’S CAKE BOUTIQUE LIMITED→ 15194406 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| AMANA IVY EVENTS LTD→ 15894825 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AMATERA LTD→ 14442546 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2020-02-20
Jurisdictionengland-wales
Primary SIC56101 — Licenced restaurants
Registered office
Ground Floor 114-118 Southampton Row
Holborn
London
WC1B 5AA
England
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-11-06
Last: 2025-10-23
Officers (2 active · 3 resigned)
BOU KARAM, Mansour→
Activedirector · ~41y · appointed 2023-04-04
View their other companies + combined net worth →
MASSAAD, Edmond→
Activedirector · ~44y · appointed 2022-04-08
View their other companies + combined net worth →
AMEERA SECRETARIES LIMITED→
Resignedcorporate-secretary · appointed 2020-02-20 · resigned 2023-04-21
MAURICE, Mark→
Resigneddirector · ~45y · appointed 2022-05-11 · resigned 2023-04-21
MAURICE, Mark Adam→
Resigneddirector · ~45y · appointed 2020-02-20 · resigned 2022-04-08
Click a director name to see their full track record across all companies.
Recent filings (25 total)
accounts-with-accounts-type-small
accounts · AA
2025-10-24
confirmation-statement-with-updates
confirmation-statement · CS01
2025-10-23
confirmation-statement-with-updates
confirmation-statement · CS01
2025-04-22
accounts-with-accounts-type-small
accounts · AA
2024-12-30
confirmation-statement-with-updates
confirmation-statement · CS01
2024-04-23
change-account-reference-date-company-current-shortened
accounts · AA01
2023-07-20
accounts-with-accounts-type-dormant
accounts · AA
2023-06-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-01
termination-director-company-with-name-termination-date
officers · TM01
2023-04-21
termination-secretary-company-with-name-termination-date
officers · TM02
2023-04-21
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-04-19
appoint-person-director-company-with-name-date
officers · AP01
2023-04-19
accounts-with-accounts-type-dormant
accounts · AA
2022-12-21
appoint-person-director-company-with-name-date
officers · AP01
2022-05-11
second-filing-of-confirmation-statement-with-made-up-date
confirmation-statement · RP04CS01
2022-04-22