AFFILI8 MARKETING LIMITED
🏛️Establishedactive
12502371 · ltd · incorporated 2020-03-06
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£272.1k
book net assets
Opportunity
71/100
Strong
What this business does
Primary activity: Business and domestic software development
Sector: Information & communication
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 71/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Deleverage or restructure. Leverage at 100% of assets — consider sale of non-core assets or equity injection. Most likely exit: strategic trade sale (73/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (4 active, 4 linked, 3 with DOB)
85
Ownership & PSC
3 active PSC(s) of 4 total, 4 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
27 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £272,129
High leverage
Liabilities are 100% of total assets
Leverage
100%
Liabilities / Total assets
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£272k
↑ 47% YoY
Current Assets
£178k
↓ 15% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £364.9k | £395.4k |
| Current assets | £178.1k | £209.9k |
| Net assets | £272.1k | £185.0k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
1
filing
- • 1 confirmation-statement
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
2
filings
- • 1 confirmation-statement
- • 1 officers
Counts from Companies House filing history.
Corporate timeline (24 events)Click to expand
- 2025-11-25📄change-person-director-company-with-change-dateofficers · CH01
- 2025-06-18📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-05-19📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-05-06📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-05-06📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2025-04-29📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2024-12-12📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-12-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-12-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-12-02📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-04-29📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2021-04-29📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-04-29📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-03-31📄appoint-person-secretary-company-with-name-dateofficers · AP03
- 2020-12-09📄second-filing-capital-allotment-sharescapital · RP04SH01
- 2020-11-25📄change-person-director-company-with-change-dateofficers · CH01
- 2020-11-19📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2020-11-18📄capital-allotment-sharescapital · SH01
- 2020-10-26📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2020-03-10➕O'ROURKE, Christopher Arthur appointedsecretary
- 2020-03-06🏢Company incorporatedAs AFFILI8 MARKETING LIMITED
- 2020-03-06➕O'ROURKE, Christopher Arthur appointeddirector
- 2020-03-06➕PAGET, Richard John appointeddirector
- 2020-03-06➕SUTHERLAND, Christopher Buchan appointeddirector
Owner dependency
50/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
Succession & seller-readiness
30/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
3 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Wanda Elisabeth Burwell Marshall Individual · British · DOB 02/1972 · age 54 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 29/04/2025 |
Mr Christopher Arthur O'Rourke Individual · British · DOB 11/1977 · age 49 | — | — | board controlboard control | 06/03/2020 |
Mr Richard John Paget Individual · British · DOB 04/1980 · age 46 | — | — | board controlboard control | 06/03/2020 |
1 historic (ceased) PSC
- Mr Joesph William Saumarez Smithceased 29/04/2025· 25-50% shares · 25-50% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Technology · DL postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 1 SKILL AI LTD→ 16512011 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 14 YEARS LTD→ 16037645 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| A BELL & SONS LIMITED→ 10561954 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| A HUDSON LIMITED→ 12031693 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| AABLAR LIMITED→ 14447363 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| AAM QA CONSULTANCY LIMITED→ 15130249 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ABODOO (UK) LIMITED→ 10755565 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| ACCESSIUM LTD→ 10485796 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| ADVANCE AVP LIMITED→ 07001912 · est 2009 · no financials extracted | — | — | — | — | 16y | — | — |
| AETHER CIRRUS LIMITED→ 14052105 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| AFILIA8 9JA CONNECTS LIMITED→ 15831987 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AH COMMERCIAL CONSULTANCY LTD→ 08130787 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2020-03-06
Jurisdictionengland-wales
Primary SIC62012 — Business and domestic software development
Registered office
2 Peel Court
St. Cuthberts Way
Darlington
DL1 1GB
England
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-05-13
Last: 2026-04-29
Officers (4 active · 0 resigned)
O'ROURKE, Christopher Arthur→
Activesecretary · appointed 2020-03-10
View their other companies + combined net worth →
O'ROURKE, Christopher Arthur→
Activedirector · ~49y · appointed 2020-03-06
View their other companies + combined net worth →
PAGET, Richard John→
Activedirector · ~46y · appointed 2020-03-06
View their other companies + combined net worth →
SUTHERLAND, Christopher Buchan→
Activedirector · ~56y · appointed 2020-03-06
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (27 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-04-30
change-person-director-company-with-change-date
officers · CH01
2025-11-25
accounts-with-accounts-type-micro-entity
accounts · AA
2025-06-18
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-05-19
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-05-06
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-05-06
confirmation-statement-with-updates
confirmation-statement · CS01
2025-04-29
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-04-29
accounts-with-accounts-type-micro-entity
accounts · AA
2024-12-12
confirmation-statement-with-updates
confirmation-statement · CS01
2024-08-09
accounts-with-accounts-type-micro-entity
accounts · AA
2023-12-28
confirmation-statement-with-updates
confirmation-statement · CS01
2023-08-14
accounts-with-accounts-type-micro-entity
accounts · AA
2022-12-28
confirmation-statement-with-updates
confirmation-statement · CS01
2022-08-17
accounts-with-accounts-type-micro-entity
accounts · AA
2021-12-02