ALERT BRANDS LTD
Opportunity 54/100 (worth a look), bankability 45/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: File overdue accounts. Clears statutory overdue flag — immediate bankability uplift for refinance conversations. Most likely exit: share sale to pe / searcher (38/100). Current lenders should be on monthly review.
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Mixed signal. Worth opening the full target workup before deciding to pursue.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-04-30 | 2023-04-30 |
|---|---|---|
| Average employees | 100 | 100 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Corporate timeline (16 events)Click to expand
- 2025-07-16📄gazette-filings-brought-up-to-dategazette · DISS40
- 2025-07-15📄gazette-notice-compulsorygazette · GAZ1
- 2024-10-25📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-09-21📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-09-05➕WARE, Darren appointeddirector
- 2024-09-01➖OWEN, Philip Michael resigneddirector
- 2024-07-01📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-01-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-12-08📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-08-26📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-07-23📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-07-21➖BUTLER, Graham Ian resigneddirector
- 2020-04-30🏢Company incorporatedAs ALERT BRANDS LTD
- 2020-04-30➕BUTLER, Graham Ian appointeddirector
- 2020-04-30➕OWEN, Philip Michael appointeddirector
- 2020-04-30📄incorporation-companyincorporation · NEWINC
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
2 high ·Statutory accounts have not been filed by their due date. Can indicate admin breakdown, cash preservation, or deliberate delay.
Evidence: Next due: 2026-04-30
Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.
Evidence: Next due: 2026-05-09
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Graham Ian Butler Individual · English · DOB 10/1960 · age 66 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 30/04/2020 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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10 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 2 resigned)
Click a director name to see their full track record across all companies.