ADVERTYSE MEDIA GROUP LTD

💤Zombieactive
12588068 · ltd · incorporated 2020-05-06
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to May 2025
Net worth
book net assets
Opportunity
72/100
Strong
🔔
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What this business does
Primary activity: Other publishing activities
Sector: Information & communication
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
14 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0May 2024May 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-05-312024-05-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 confirmation-statement
Last 180 days
2
filings
  • 1 confirmation-statement
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (12 events)Click to expand
  1. 2026-02-27
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-02-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-12-01
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-01-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2021-12-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2020-07-31
    PATEL, Nikesh resigned
    director
  7. 2020-07-31
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  8. 2020-05-18
    PATEL, Nikesh appointed
    director
  9. 2020-05-18
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  10. 2020-05-06
    🏢
    Company incorporated
    As ADVERTYSE MEDIA GROUP LTD
  11. 2020-05-06
    LUU, Danny appointed
    director
  12. 2020-05-06
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Danny Luu
Individual · British · DOB 07/1988 · age 38
75100%
75–100%board control75-100% shares · 75-100% voting · board control06/05/2020

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2020-05-06
Jurisdictionengland-wales
Primary SIC58190 — Other publishing activities

Registered office

6 Caxton Park
Northfleet
Gravesend
DA11 8GA
England

Filing status

Accounts
Next due: 2027-02-28
Last made up to: 2025-05-31
Confirmation statement
Next due: 2027-05-19
Last: 2026-05-05

Officers (1 active · 1 resigned)

LUU, Danny
director · ~38y · appointed 2020-05-06
View their other companies + combined net worth →
Active
PATEL, Nikesh
director · ~44y · appointed 2020-05-18 · resigned 2020-07-31
Resigned

Click a director name to see their full track record across all companies.

Recent filings (14 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-05-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-02-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-05-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-02-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-05-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-05-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-01-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-05-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-12-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-05-05
termination-director-company-with-name-termination-date
officers · TM01
2020-07-31
appoint-person-director-company-with-name-date
officers · AP01
2020-05-18
incorporation-company
incorporation · NEWINC
2020-05-06