ATA MARKETING LIMITED
🏛️Establishedactive
12601691 · ltd · incorporated 2020-05-14
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to May 2025
Net worth
£-336.9k
book net assets
Opportunity
76/100
Strong
What this business does
Primary activity: Other retail sale in non-specialised stores
Sector: Wholesale & retail
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 76/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
7 officers (2 active, 7 linked, 6 with DOB)
87
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
6 connected companies via shared directors
63
Filing history
34 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Negative net assets
Liabilities exceed assets by £336,893
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
-£337k
↓ 64% YoY
Current Assets
£26k
↑ 158% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2025-05-31 | 2024-05-31 |
|---|---|---|
| Total assets | £-336.9k | £-205.5k |
| Current assets | £26.0k | £10.1k |
| Net assets | £-336.9k | £-205.5k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 accounts
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (34 events)Click to expand
- 2026-05-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-09-12➕MOYNIHAN, Sian Lara appointeddirector
- 2025-09-12📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-07-21📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-07-21📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-07-18➕AKALLEY, Arvinderpal Singh appointeddirector
- 2025-07-18➖DIAMOND, Darren Simon resigneddirector
- 2025-07-18➖RUSSELL, Anthony resigneddirector
- 2025-07-18📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-07-18📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-07-17📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2025-07-17📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-06-25➖ADAMS, Lisa resigneddirector
- 2025-06-25📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-05-13📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-01-29📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-01-27📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-09-06➕DIAMOND, Darren Simon appointeddirector
- 2024-09-06📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-09-04📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2024-09-03📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-09-03📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-09-01➖DIAMOND, Darren resignedsecretary
- 2024-09-01➕ADAMS, Lisa appointeddirector
- 2024-09-01➖DIAMOND, Darren Simon resigneddirector
- 2024-08-17📄gazette-filings-brought-up-to-dategazette · DISS40
- 2024-08-15📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-07-30📄gazette-notice-compulsorygazette · GAZ1
- 2023-10-19📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-03-23📄accounts-with-accounts-type-dormantaccounts · AA
- 2020-05-20➕DIAMOND, Darren appointedsecretary
- 2020-05-20➕DIAMOND, Darren Simon appointeddirector
- 2020-05-14🏢Company incorporatedAs ATA MARKETING LIMITED
- 2020-05-14➕RUSSELL, Anthony appointeddirector
Owner dependency
66/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Senior director age: Director aged approximately 58 — approaching natural succession window.
Succession & seller-readiness
46/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 58. Early succession window.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
1 lowMultiple registered office changes
lowMultiple address changes in a short period can indicate operational instability or admin disorder.
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Arvinderpal Singh Akalley Individual · British · DOB 11/1968 · age 58 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 01/07/2025 |
1 historic (ceased) PSC
- Mr Anthony Russellceased 01/07/2025· 25-50% shares · 25-50% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Retail · WD postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| A&S GLORY LIMITED→ 13141068 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| APN AUR LTD→ 16499747 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ARA LANKA LIMITED→ 16747570 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ARSLAN'S FASHIONFRENZY LIMITED→ 16300179 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| AS24 FUEL CARD LTD→ 01895419 · est 1985 · no financials extracted | — | — | — | — | 41y | — | — |
| ASVIK ENTERPRISES LTD→ 16311382 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| AVA STONE GROUP LTD→ 16656391 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AVANTREE LIMITED→ 08877285 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
| AVARON LTD→ 15873139 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AVERY PROJECTS LTD→ 13046936 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| AVO (PVT) LIMITED→ 16297014 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| AVRMOBILES.CO.UK LIMITED→ 05720730 · est 2006 · no financials extracted | — | — | — | — | 20y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2020-05-14
Jurisdictionengland-wales
Primary SIC47190 — Other retail sale in non-specialised stores
Registered office
120 High Road
Bushey
Hertfordshire
WD23 1GE
England
Filing status
Accounts
Next due: 2027-02-28
Last made up to: 2025-05-31
Confirmation statement
Next due: 2026-08-18
Last: 2025-08-04
Officers (2 active · 5 resigned)
AKALLEY, Arvinderpal Singh→
Activedirector · ~58y · appointed 2025-07-18
View their other companies + combined net worth →
MOYNIHAN, Sian Lara→
Activedirector · ~27y · appointed 2025-09-12
View their other companies + combined net worth →
DIAMOND, Darren→
Resignedsecretary · appointed 2020-05-20 · resigned 2024-09-01
ADAMS, Lisa→
Resigneddirector · ~29y · appointed 2024-09-01 · resigned 2025-06-25
DIAMOND, Darren Simon→
Resigneddirector · ~47y · appointed 2024-09-06 · resigned 2025-07-18
DIAMOND, Darren Simon→
Resigneddirector · ~47y · appointed 2020-05-20 · resigned 2024-09-01
RUSSELL, Anthony→
Resigneddirector · ~63y · appointed 2020-05-14 · resigned 2025-07-18
Click a director name to see their full track record across all companies.
Recent filings (34 total)
accounts-with-accounts-type-micro-entity
accounts · AA
2026-05-29
appoint-person-director-company-with-name-date
officers · AP01
2025-09-12
confirmation-statement-with-updates
confirmation-statement · CS01
2025-08-04
termination-director-company-with-name-termination-date
officers · TM01
2025-07-21
termination-director-company-with-name-termination-date
officers · TM01
2025-07-21
appoint-person-director-company-with-name-date
officers · AP01
2025-07-18
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-07-18
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-07-17
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-07-17
termination-director-company-with-name-termination-date
officers · TM01
2025-06-25
accounts-with-accounts-type-micro-entity
accounts · AA
2025-05-13
confirmation-statement-with-updates
confirmation-statement · CS01
2025-03-26
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-01-29
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-01-27
appoint-person-director-company-with-name-date
officers · AP01
2024-09-06