BE AT THE GAME LTD
🏛️Establishedactive
12615133 · ltd · incorporated 2020-05-20
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to May 2025
Net worth
£-43.3k
book net assets
Opportunity
76/100
Strong
What this business does
Primary activity: Other sports activities
Sector: Arts, entertainment & recreation
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 76/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).
Data confidence
Overall: high (82/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (4 active, 4 linked, 4 with DOB)
90
Ownership & PSC
2 active PSC(s) of 4 total, 4 with control declared
90
Director network
9 connected companies via shared directors
72
Filing history
20 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Negative net assets
Liabilities exceed assets by £43,301
Cash YoY
+249%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£1k
↑ 249% YoY
Net Worth
-£43k
↑ 1.5% YoY
Current Assets
£1k
↑ 249% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-05-31 | 2024-05-31 |
|---|---|---|
| Total assets | £-3.3k | £-4.0k |
| Current assets | £1.3k | £369 |
| Cash | £1.3k | £369 |
| Net assets | £-43.3k | £-44.0k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
1
filing
- • 1 confirmation-statement
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
2
filings
- • 1 confirmation-statement
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
- 2026-01-08📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-05-20📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2025-05-20📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2025-05-20📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-05-20📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-02-25📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-05-10📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-02-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-02-08📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-01-18📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-06-18📄appoint-person-director-company-with-name-dateofficers · AP01
- 2020-06-10📄appoint-person-director-company-with-name-dateofficers · AP01
- 2020-06-05➕HINCHLIFFE, Graeme appointeddirector
- 2020-06-05➕HOBSON, Dennis appointeddirector
- 2020-06-05📄appoint-person-director-company-with-name-dateofficers · AP01
- 2020-05-30➕SYMES, Marvin John appointeddirector
- 2020-05-20🏢Company incorporatedAs BE AT THE GAME LTD
- 2020-05-20➕HICKSON, Thomas Mark appointeddirector
- 2020-05-20📄incorporation-companyincorporation · NEWINC
Owner dependency
48/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- -4 active directors: Broader management team in place — suggests transferable governance.
- +Senior director age: Director aged approximately 64 — approaching natural succession window.
Succession & seller-readiness
50/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 64. Approaching typical UK retirement age — succession thinking likely.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Dale Adam Thomas Individual · British · DOB 10/1974 · age 52 | 25–50% | — | 25-50% shares | 20/05/2025 |
Mr Graeme Hinchliffe Individual · British · DOB 04/1963 · age 63 | 25–50% | — | 25-50% shares | 20/05/2025 |
2 historic (ceased) PSCs
- Mr Thomas Mark Hicksonceased 20/05/2025· 25-50% shares · 25-50% voting · board control
- Mr Marvin John Symesceased 20/05/2025· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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|---|---|---|---|---|---|---|---|
| 300 FITNESS C.I.C.→ 16772772 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ACCL LEISURE LIMITED→ 16176736 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ANY1 ACTIVE LIMITED→ 15501619 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| ASPIRE JUDO ACADEMY LTD→ 14407077 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| ATHOS ART LTD→ 14371230 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| AUTOSHOW EVENTS LIMITED→ 13842386 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| BILLINGHAM GOLF CLUB,LIMITED(THE)→ 00924509 · est 1967 · no financials extracted | — | — | — | — | 58y | — | — |
| BIZI ARTS STUDIOS CIC→ 13032198 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| BLOOMINART NORTHEAST C.I.C.→ 08869639 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
| BLUE LIGHT ESCAPES GROUP LTD→ 14261790 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| BLUE LIGHT ESCAPES LTD→ 16447800 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| BLUE LIGHT ESCAPES TRAVEL LTD→ 16445776 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2020-05-20
Jurisdictionengland-wales
Primary SIC93199 — Other sports activities
Registered office
The Byre Ryeland Lane
Ellerby
Saltburn-By-The-Sea
TS13 5LP
England
Filing status
Accounts
Next due: 2027-02-28
Last made up to: 2025-05-31
Confirmation statement
Next due: 2027-06-02
Last: 2026-05-19
Officers (4 active · 0 resigned)
HICKSON, Thomas Mark→
Activedirector · ~41y · appointed 2020-05-20
View their other companies + combined net worth →
HINCHLIFFE, Graeme→
Activedirector · ~63y · appointed 2020-06-05
View their other companies + combined net worth →
HOBSON, Dennis→
Activedirector · ~64y · appointed 2020-06-05
View their other companies + combined net worth →
SYMES, Marvin John→
Activedirector · ~56y · appointed 2020-05-30
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (20 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-05-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-01-08
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-05-20
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-05-20
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-05-20
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-05-20
confirmation-statement-with-updates
confirmation-statement · CS01
2025-05-20
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-02-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-06-24
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-05-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-02-26
confirmation-statement-with-updates
confirmation-statement · CS01
2023-05-26
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-02-08
confirmation-statement-with-updates
confirmation-statement · CS01
2022-06-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-01-18