251 MARKETING LTD

🏛️Establishedactive
12844136 · ltd · incorporated 2020-08-28
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Aug 2025
Net worth
book net assets
Opportunity
72/100
Strong
🔔
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What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
18 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£520£1k£2k£2k£3kAug 2024Aug 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-08-312024-08-31
Total assets£379
Current assets£2.6k
Net assets£379
Average employees100

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • 1 accounts
Last 90 days
1
filing
  • 1 accounts
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (16 events)Click to expand
  1. 2026-05-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-09-10
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  3. 2025-09-09
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2025-08-19
    📄
    dissolved-compulsory-strike-off-suspended
    dissolution · DISS16(SOAS)
  5. 2025-07-29
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  6. 2024-04-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2023-07-01
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2022-08-31
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  9. 2022-05-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2021-10-16
    📄
    change-person-director-company-with-change-date
    officers · CH01
  11. 2021-10-16
    📄
    change-person-director-company-with-change-date
    officers · CH01
  12. 2021-06-15
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  13. 2020-08-28
    🏢
    Company incorporated
    As 251 MARKETING LTD
  14. 2020-08-28
    MATTHEWS, Sophie Louise appointed
    director
  15. 2020-08-28
    SQUIRES, Matthew Gary appointed
    director
  16. 2020-08-28
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

63/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +No director turnover: Company is 6 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Matthew Gary Squires
Individual · British · DOB 03/1988 · age 38
2550%
25–50%board control25-50% shares · 25-50% voting · board control28/08/2020

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2020-08-28
Jurisdictionengland-wales
Primary SIC73110 — Advertising agencies

Registered office

48 Milne Road
Poole
BH17 7ND
England

Filing status

Accounts
Next due: 2027-05-31
Last made up to: 2025-08-31
Confirmation statement
Next due: 2026-09-10
Last: 2025-08-27

Officers (2 active · 0 resigned)

MATTHEWS, Sophie Louise
director · ~34y · appointed 2020-08-28
View their other companies + combined net worth →
Active
SQUIRES, Matthew Gary
director · ~38y · appointed 2020-08-28
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (18 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-05-31
gazette-filings-brought-up-to-date
gazette · DISS40
2025-09-10
accounts-with-accounts-type-micro-entity
accounts · AA
2025-09-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-09
dissolved-compulsory-strike-off-suspended
dissolution · DISS16(SOAS)
2025-08-19
gazette-notice-compulsory
gazette · GAZ1
2025-07-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-10
accounts-with-accounts-type-micro-entity
accounts · AA
2024-04-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-09-08
accounts-with-accounts-type-micro-entity
accounts · AA
2023-07-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-08-31
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-08-31
accounts-with-accounts-type-micro-entity
accounts · AA
2022-05-28
change-person-director-company-with-change-date
officers · CH01
2021-10-16
change-person-director-company-with-change-date
officers · CH01
2021-10-16