ARMSTRONG FITNESS LIMITED

🏛️Establishedactive
12969112 · ltd · incorporated 2020-10-22
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
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Turnover
not disclosed
Net worth
book net assets
Opportunity
71/100
Strong
🔔
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What this business does
Primary activity: Fitness facilities
Sector: Arts, entertainment & recreation
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 71/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (58/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
4 connected companies via shared directors
57
Filing history
31 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
  1. 2025-06-25
    📄
    accounts-with-accounts-type-audit-exemption-subsiduary
    accounts · AA
  2. 2025-06-25
    📄
    legacy
    accounts · PARENT_ACC
  3. 2025-06-25
    📄
    legacy
    other · AGREEMENT2
  4. 2025-06-25
    📄
    legacy
    other · GUARANTEE2
  5. 2024-06-15
    📄
    accounts-with-accounts-type-audit-exemption-subsiduary
    accounts · AA
  6. 2024-06-15
    📄
    legacy
    accounts · PARENT_ACC
  7. 2024-06-15
    📄
    legacy
    other · AGREEMENT2
  8. 2024-06-15
    📄
    legacy
    other · GUARANTEE2
  9. 2023-07-11
    📄
    accounts-with-accounts-type-audit-exemption-subsiduary
    accounts · AA
  10. 2023-07-11
    📄
    legacy
    accounts · PARENT_ACC
  11. 2023-07-11
    📄
    legacy
    other · AGREEMENT2
  12. 2023-07-11
    📄
    legacy
    other · GUARANTEE2
  13. 2022-06-07
    📄
    accounts-with-accounts-type-audit-exemption-subsiduary
    accounts · AA
  14. 2022-06-07
    📄
    legacy
    accounts · PARENT_ACC
  15. 2022-06-07
    📄
    legacy
    other · AGREEMENT2
  16. 2022-05-27
    📄
    legacy
    other · AGREEMENT2
  17. 2022-05-27
    📄
    legacy
    other · GUARANTEE2
  18. 2021-10-22
    📄
    change-person-director-company-with-change-date
    officers · CH01
  19. 2021-10-22
    📄
    change-person-director-company-with-change-date
    officers · CH01
  20. 2021-10-13
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC05
  21. 2020-10-22
    🏢
    Company incorporated
    As ARMSTRONG FITNESS LIMITED
  22. 2020-10-22
    ARMSTRONG, Justin David appointed
    director
  23. 2020-10-22
    ARMSTRONG, Matthew appointed
    director

Owner dependency

86/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Founder name in company name: Company name contains director surname "ARMSTRONG" — strong identity link between founder and business.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
  • +No director turnover: Company is 6 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Armstrong Group Of Companies Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Armstrong Group Of Companies Limited
Corporate parent · holds 75-100% shares
ultimate parent
ARMSTRONG FITNESS LIMITED
This company · 12969112

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Armstrong Group Of Companies Limited
Corporate entity
75100%
75–100%75-100% shares · 75-100% voting22/10/2020

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2020-10-22
Jurisdictionengland-wales
Primary SIC93130 — Fitness facilities

Registered office

X-Dock, Plot 2400 Wellington Parkway
Magna Park
Lutterworth
Leicestershire
LE17 4XW
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-09-30
Confirmation statement
Next due: 2026-11-01
Last: 2025-10-18

Officers (2 active · 0 resigned)

ARMSTRONG, Justin David
director · ~54y · appointed 2020-10-22
View their other companies + combined net worth →
Active
ARMSTRONG, Matthew
director · ~27y · appointed 2020-10-22
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (31 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-20
accounts-with-accounts-type-audit-exemption-subsiduary
accounts · AA
2025-06-25
legacy
accounts · PARENT_ACC
2025-06-25
legacy
other · AGREEMENT2
2025-06-25
legacy
other · GUARANTEE2
2025-06-25
confirmation-statement-with-updates
confirmation-statement · CS01
2024-10-18
accounts-with-accounts-type-audit-exemption-subsiduary
accounts · AA
2024-06-15
legacy
accounts · PARENT_ACC
2024-06-15
legacy
other · AGREEMENT2
2024-06-15
legacy
other · GUARANTEE2
2024-06-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-23
accounts-with-accounts-type-audit-exemption-subsiduary
accounts · AA
2023-07-11
legacy
accounts · PARENT_ACC
2023-07-11
legacy
other · AGREEMENT2
2023-07-11
legacy
other · GUARANTEE2
2023-07-11