ARMSTRONG FITNESS LIMITED
Opportunity 71/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (58/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Recent activity
Corporate timeline (23 events)Click to expand
- 2025-06-25📄accounts-with-accounts-type-audit-exemption-subsiduaryaccounts · AA
- 2025-06-25📄legacyaccounts · PARENT_ACC
- 2025-06-25📄legacyother · AGREEMENT2
- 2025-06-25📄legacyother · GUARANTEE2
- 2024-06-15📄accounts-with-accounts-type-audit-exemption-subsiduaryaccounts · AA
- 2024-06-15📄legacyaccounts · PARENT_ACC
- 2024-06-15📄legacyother · AGREEMENT2
- 2024-06-15📄legacyother · GUARANTEE2
- 2023-07-11📄accounts-with-accounts-type-audit-exemption-subsiduaryaccounts · AA
- 2023-07-11📄legacyaccounts · PARENT_ACC
- 2023-07-11📄legacyother · AGREEMENT2
- 2023-07-11📄legacyother · GUARANTEE2
- 2022-06-07📄accounts-with-accounts-type-audit-exemption-subsiduaryaccounts · AA
- 2022-06-07📄legacyaccounts · PARENT_ACC
- 2022-06-07📄legacyother · AGREEMENT2
- 2022-05-27📄legacyother · AGREEMENT2
- 2022-05-27📄legacyother · GUARANTEE2
- 2021-10-22📄change-person-director-company-with-change-dateofficers · CH01
- 2021-10-22📄change-person-director-company-with-change-dateofficers · CH01
- 2021-10-13📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2020-10-22🏢Company incorporatedAs ARMSTRONG FITNESS LIMITED
- 2020-10-22➕ARMSTRONG, Justin David appointeddirector
- 2020-10-22➕ARMSTRONG, Matthew appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder name in company name: Company name contains director surname "ARMSTRONG" — strong identity link between founder and business.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +No director turnover: Company is 6 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Limited succession signal. Not a near-term off-market candidate.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanGroup structure
Armstrong Group Of Companies Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Armstrong Group Of Companies Limited Corporate entity | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 22/10/2020 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 0 resigned)
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