ALEXANDRA MASON LIMITED

💤Zombieactive
13008409 · ltd · incorporated 2020-11-10
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
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Turnover
year to Apr 2025
Net worth
£-3.7k
book net assets
Opportunity
71/100
Strong
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What this business does
Primary activity: Other retail sale in non-specialised stores
Sector: Wholesale & retail
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 71/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
4 connected companies via shared directors
57
Filing history
12 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Negative net assets
Liabilities exceed assets by £3,666
Cash YoY
-1%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£2k
↓ 1.4% YoY
Net Worth
-£4k
↓ 291% YoY
Current Assets
£5k
↑ 169% YoY
Current Liabilities
-£4k-£2k-£189£2k£3k£5kApr 2024Apr 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-04-302024-04-30
Total assets£-3.3k£-544
Current assets£5.0k£1.9k
Cash£1.8k£1.9k
Debtors£3.2k
Net assets£-3.7k£-937

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (9 events)Click to expand
  1. 2026-01-15
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-01-29
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  3. 2025-01-21
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-12-21
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2022-11-03
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2022-03-09
    📄
    change-account-reference-date-company-current-extended
    accounts · AA01
  7. 2020-11-10
    🏢
    Company incorporated
    As ALEXANDRA MASON LIMITED
  8. 2020-11-10
    WALCH, Danielle appointed
    director
  9. 2020-11-10
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +No director turnover: Company is 6 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Miss Danielle Walch
Individual · British · DOB 04/1987 · age 39
75100%
75–100%board control75-100% shares · 75-100% voting · board control10/11/2020

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2020-11-10
Jurisdictionengland-wales
Primary SIC47190 — Other retail sale in non-specialised stores

Registered office

172-174 Albert Road Albert Road
Jarrow
NE32 5JA
England

Filing status

Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2026-11-23
Last: 2025-11-09

Officers (1 active · 0 resigned)

WALCH, Danielle
director · ~39y · appointed 2020-11-10
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (12 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-01-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-11-12
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-01-29
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-01-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-12-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-11-03
change-account-reference-date-company-current-extended
accounts · AA01
2022-03-09
confirmation-statement-with-updates
confirmation-statement · CS01
2022-01-06
incorporation-company
incorporation · NEWINC
2020-11-10