1701 BRAND LIMITED

🏛️Establishedactive
13027056 · ltd · incorporated 2020-11-17
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Feb 2025
Net worth
book net assets
Opportunity
71/100
Strong
🔔
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What this business does
Primary activity: Leasing of intellectual property and similar products, except copyright works
Sector: Administrative & support services
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 71/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 3 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
17 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Feb 2024Feb 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-02-282024-02-29
Average employees00

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 persons-with-significant-control
Counts from Companies House filing history.
Corporate timeline (17 events)Click to expand
  1. 2026-01-20
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  2. 2025-06-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2024-10-02
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-12-14
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  5. 2023-12-08
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  6. 2023-12-08
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  7. 2023-12-04
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  8. 2023-12-04
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  9. 2023-12-01
    GIURICICH, Antonietta Claudia appointed
    director
  10. 2023-12-01
    SCHER, Nicholas appointed
    director
  11. 2023-12-01
    GILLESPIE, Diane resigned
    director
  12. 2023-10-18
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2022-08-17
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2022-02-09
    📄
    change-account-reference-date-company-current-extended
    accounts · AA01
  15. 2020-11-17
    🏢
    Company incorporated
    As 1701 BRAND LIMITED
  16. 2020-11-17
    GILLESPIE, Diane appointed
    director
  17. 2020-11-17
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

58/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Peter Mcallister Todd
Individual · British · DOB 02/1959 · age 67
75100%
75–100%board control75-100% shares · 75-100% voting · board control30/11/2023
1 historic (ceased) PSC
  • Osiris International Trustees Ltdceased 30/11/2023· 75-100% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
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See pricing →
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Company details

Statusactive
Typeltd
Incorporated2020-11-17
Jurisdictionengland-wales
Primary SIC77400 — Leasing of intellectual property and similar products, except copyright works

Registered office

9 Danesfield
Ripley
GU23 6LS
England

Filing status

Accounts
Next due: 2026-11-30
Last made up to: 2025-02-28
Confirmation statement
Next due: 2026-09-27
Last: 2025-09-13

Officers (2 active · 1 resigned)

GIURICICH, Antonietta Claudia
director · ~36y · appointed 2023-12-01
View their other companies + combined net worth →
Active
SCHER, Nicholas
director · ~35y · appointed 2023-12-01
View their other companies + combined net worth →
Active
GILLESPIE, Diane
director · ~44y · appointed 2020-11-17 · resigned 2023-12-01
Resigned

Click a director name to see their full track record across all companies.

Recent filings (17 total)

change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-01-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-17
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-06-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-10-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-17
appoint-person-director-company-with-name-date
officers · AP01
2023-12-14
termination-director-company-with-name-termination-date
officers · TM01
2023-12-08
appoint-person-director-company-with-name-date
officers · AP01
2023-12-08
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2023-12-04
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2023-12-04
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-10-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-09-14
confirmation-statement-with-updates
confirmation-statement · CS01
2022-09-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-08-17
change-account-reference-date-company-current-extended
accounts · AA01
2022-02-09