ACE MARKETING SERVICES LTD
- 73110Advertising agencies
Opportunity 53/100 (worth a look), bankability 45/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: File overdue accounts. Clears statutory overdue flag — immediate bankability uplift for refinance conversations. Most likely exit: share sale to pe / searcher (38/100). Current lenders should be on monthly review.
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Mixed signal. Worth opening the full target workup before deciding to pursue.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2023-11-30 | 2022-11-30 |
|---|---|---|
| Total assets | £10.6k | £5.1k |
| Current assets | £12.7k | £6.6k |
| Net assets | £10.6k | £5.1k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Corporate timeline (14 events)Click to expand
- 2025-03-10📄change-person-director-company-with-change-dateofficers · CH01
- 2025-03-10📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-02-08📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-12-03📄gazette-filings-brought-up-to-dategazette · DISS40
- 2024-10-29📄gazette-notice-compulsorygazette · GAZ1
- 2023-11-11📄gazette-filings-brought-up-to-dategazette · DISS40
- 2023-11-09📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-10-31📄gazette-notice-compulsorygazette · GAZ1
- 2022-11-22📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-10-29📄gazette-filings-brought-up-to-dategazette · DISS40
- 2022-10-25📄gazette-notice-compulsorygazette · GAZ1
- 2020-11-24🏢Company incorporatedAs ACE MARKETING SERVICES LTD
- 2020-11-24➕KAREEM, Abdul-Qawiyy appointeddirector
- 2020-11-24📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +No director turnover: Company is 6 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
2 high ·Statutory accounts have not been filed by their due date. Can indicate admin breakdown, cash preservation, or deliberate delay.
Evidence: Next due: 2025-08-31
Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.
Evidence: Next due: 2025-11-23
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr. Abdul-Qawiyy Kareem Individual · British · DOB 06/1999 · age 27 | — | — | sig. influencesignificant influence | 24/11/2020 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
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10 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
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Registered office
Filing status
Officers (1 active · 0 resigned)
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