2021 PD LIMITED
Opportunity 70/100 (strong), bankability 57/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 3 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: share sale to pe / searcher (58/100).
Refinance opportunity
8 live charges · 3 lenders · oldest 4.7y
Refinance path is blocked by complexity. Rethink structure or expect bespoke, expensive terms.
- · Charge age ~4.7 years — mid-life; refi window approaching.
- · 3 lenders named — inter-creditor friction likely.
- · Legal-friction score 25/100 — workable, but lender will want more DD.
Data confidence
Overall: medium (74/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Sector-multiple EBITDA, turnover, and NAV-proxy valuation range with confidence tier — derived from extracted iXBRL financials.
Available from the Pro tier upwards.
See pricing →Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
1 year extracted from filed iXBRL accountsFinancials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 |
|---|---|
| Total assets | £276.4k |
| Current assets | £4.1k |
| Cash | £3.2k |
| Debtors | £830 |
| Net assets | £44.1k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Corporate timeline (27 events)Click to expand
- 2025-11-05📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2025-10-28🔒Charge registered #8Lender: Aldermore Bank PLC
- 2025-05-13📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2025-05-13📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2025-05-12🔒Charge registered #7Lender: Aldermore Bank PLC
- 2025-05-12🔒Charge registered #6Lender: Aldermore Bank PLC
- 2025-04-22📄change-account-reference-date-company-current-extendedaccounts · AA01
- 2025-03-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-03-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-02-06📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2024-02-01🔒Charge registered #5Lender: Aldermore Bank PLC
- 2023-02-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-02-08📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-02-08📄change-person-director-company-with-change-dateofficers · CH01
- 2022-03-02📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-01-28📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2022-01-28🔒Charge registered #4Lender: Landbay Partners Limited
- 2021-09-08📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2021-09-08📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2021-09-08📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2021-09-08🔒Charge registered #3Lender: Pepper Money Limited
- 2021-09-08🔒Charge registered #2Lender: Pepper Money Limited
- 2021-09-08🔒Charge registered #1Lender: Pepper Money Limited
- 2020-12-08🏢Company incorporatedAs 2021 PD LIMITED
- 2020-12-08➕APPS, Luke Annesley appointeddirector
- 2020-12-08➕GREENAWAY, Alex Lee appointeddirector
- 2020-12-08📄incorporation-companyincorporation · NEWINC
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +No director turnover: Company is 5 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Limited succession signal. Not a near-term off-market candidate.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
1 lowHeavily leveraged with multiple live security positions — understand the capital structure before proceeding.
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Luke Annesley Apps Individual · English · DOB 04/1985 · age 41 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 08/12/2020 |
Mr Alex Lee Greenaway Individual · English · DOB 09/1987 · age 39 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 08/12/2020 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 0 resigned)
Click a director name to see their full track record across all companies.
Mortgages & charges
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Aldermore Aldermore Bank PLC | A registered charge | 1 property | 28/10/2025 | — | |
| outstanding | Aldermore Aldermore Bank PLC | A registered charge | 1 property | 12/05/2025 | — | |
| outstanding | Aldermore Aldermore Bank PLC | A registered charge | 1 property | 12/05/2025 | — | |
| outstanding | Aldermore Aldermore Bank PLC | A registered charge | 1 property | 01/02/2024 | — | |
| outstanding | Landbay Landbay Partners Limited | A registered charge | 1 property | 28/01/2022 | — | |
| outstanding | Pepper Money Pepper Money Limited | A registered charge | 1 property | 08/09/2021 | — | |
| outstanding | Pepper Money Pepper Money Limited | A registered charge | 1 property | 08/09/2021 | — | |
| outstanding | Pepper Money Pepper Money Limited | A registered charge | 1 property | 08/09/2021 | — |