24DIRECT LIMITED
💤Zombieactive
13094463 · ltd · incorporated 2020-12-22
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£3.0k
book net assets
Opportunity
70/100
Strong
What this business does
Primary activity: Dispensing chemist in specialised stores
Sector: Wholesale & retail
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 70/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (1 active, 4 linked, 4 with DOB)
90
Ownership & PSC
1 active PSC(s) of 4 total, 4 with control declared
90
Director network
Network not yet resolved
30
Filing history
23 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £3,050
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£3k
Current Assets
£5k
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £3.0k | — |
| Current assets | £4.6k | — |
| Net assets | £3.0k | — |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
5
filings
- • 2 persons-with-significant-control
- • 2 officers
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (24 events)Click to expand
- 2026-01-20📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2026-01-20📄appoint-person-director-company-with-name-dateofficers · AP01
- 2026-01-20📄termination-director-company-with-name-termination-dateofficers · TM01
- 2026-01-20📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2026-01-01➕TARIQ, Maryam appointeddirector
- 2026-01-01➖CHAUDHRY, Natasha Javaid resigneddirector
- 2025-10-20📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2025-10-20📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-10-20📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-10-20📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-09-15📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-09-01➕CHAUDHRY, Natasha Javaid appointeddirector
- 2025-09-01➖TAJ, Arslan resigneddirector
- 2024-09-13📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-09-27📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2022-09-15📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-03-18➖JAVAID, Chaudhry Jibran, Mr. resigneddirector
- 2022-03-18📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-03-18📄termination-director-company-with-name-termination-dateofficers · TM01
- 2022-03-18📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2020-12-22🏢Company incorporatedAs 24DIRECT LIMITED
- 2020-12-22➕JAVAID, Chaudhry Jibran, Mr. appointeddirector
- 2020-12-22➕TAJ, Arslan appointeddirector
- 2020-12-22📄incorporation-companyincorporation · NEWINC
Owner dependency
75/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
45/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
1 med ·2 director resignations in last 12 months
mediumMultiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.
Evidence: CHAUDHRY, Natasha Javaid resigned 2026-01-01; TAJ, Arslan resigned 2025-09-01
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Maryam Tariq Individual · Pakistani · DOB 11/1997 · age 29 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 01/01/2026 |
3 historic (ceased) PSCs
- Mrs Natasha Javaid Chaudhryceased 01/01/2026· 75-100% shares · 75-100% voting · board control
- Mr Arslan Tajceased 01/09/2025· 75-100% shares · board control
- Mr. Chaudhry Jibran Javaidceased 18/03/2022· significant influence
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Retail · NE postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 109 GENERAL STORE LTD→ 12270149 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| 14 STANLEY STREET LIMITED→ 13369332 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| 1ST FOR FABRICS LTD→ 04903507 · est 2003 · no financials extracted | — | — | — | — | 22y | — | — |
| 360 @ ALEXANDRA INTERIORS LTD→ 12700297 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| 365 FULFILMENT LTD→ 13456767 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| 4L PRIVATE LIMITED→ 15390221 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| 5FLOOR321 DIRECT LIMITED→ 12518847 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| 5STARSOLE LIMITED→ 13424538 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| 5TH AVENUE FLOWERS LTD→ 12340127 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| 7-11 NEWS LIMITED→ 12155367 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| 724 ESSENTIALS LIMITED→ 16726869 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 80 PERCENT NUTRITION LTD→ 14613582 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2020-12-22
Jurisdictionengland-wales
Primary SIC47730 — Dispensing chemist in specialised stores
Registered office
77 Hadrian Road
Newcastle Upon Tyne
NE4 9QH
England
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-02-03
Last: 2026-01-20
Officers (1 active · 3 resigned)
TARIQ, Maryam→
Activedirector · ~29y · appointed 2026-01-01
View their other companies + combined net worth →
CHAUDHRY, Natasha Javaid→
Resigneddirector · ~33y · appointed 2025-09-01 · resigned 2026-01-01
JAVAID, Chaudhry Jibran, Mr.→
Resigneddirector · ~34y · appointed 2020-12-22 · resigned 2022-03-18
TAJ, Arslan→
Resigneddirector · ~34y · appointed 2020-12-22 · resigned 2025-09-01
Click a director name to see their full track record across all companies.
Recent filings (23 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-01-20
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2026-01-20
appoint-person-director-company-with-name-date
officers · AP01
2026-01-20
termination-director-company-with-name-termination-date
officers · TM01
2026-01-20
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2026-01-20
confirmation-statement-with-updates
confirmation-statement · CS01
2025-10-20
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-10-20
appoint-person-director-company-with-name-date
officers · AP01
2025-10-20
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-10-20
termination-director-company-with-name-termination-date
officers · TM01
2025-10-20
accounts-with-accounts-type-micro-entity
accounts · AA
2025-09-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-31
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-09-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-03-18
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-09-27