AUM INCORPORATED LIMITED

🏛️Establishedactive
13149126 · ltd · incorporated 2021-01-21
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Jan 2025
Net worth
£123
book net assets
Opportunity
70/100
Strong
🔔
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What this business does
Primary activity: SIC 10890
Sector: Manufacturing
ALSO REGISTERED FOR
  • 73110Advertising agencies
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 70/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
23 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £123
Cash YoY
-24%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£16k
↓ 24% YoY
Net Worth
£123
↑ 103% YoY
Current Assets
£16k
↓ 49% YoY
Current Liabilities
-£5k£3k£10k£17k£24k£31kJan 2024Jan 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-01-312024-01-31
Total assets£204£-4.5k
Current assets£15.9k£31.3k
Cash£15.9k£21.0k
Debtors£10.3k
Net assets£123£-4.7k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
  1. 2025-10-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-07-25
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  3. 2025-07-25
    📄
    change-person-director-company-with-change-date
    officers · CH01
  4. 2025-07-25
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  5. 2025-07-25
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  6. 2025-07-25
    📄
    change-person-director-company-with-change-date
    officers · CH01
  7. 2024-07-13
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  8. 2024-07-13
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  9. 2024-07-13
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  10. 2024-07-12
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  11. 2024-07-10
    📄
    capital-allotment-shares
    capital · SH01
  12. 2024-07-01
    MEMET, Maria appointed
    director
  13. 2024-06-07
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2023-10-16
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  15. 2023-07-03
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  16. 2023-03-06
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  17. 2022-09-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  18. 2021-01-21
    🏢
    Company incorporated
    As AUM INCORPORATED LIMITED
  19. 2021-01-21
    EATON, Austin Allan appointed
    director
  20. 2021-01-21
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

63/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +No director turnover: Company is 5 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

1 med ·
Name changed recently
medium

Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.

Evidence: 2024-07-12: certificate-change-of-name-company

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Miss Maria Memet
Individual · British · DOB 05/1996 · age 30
2550%
25–50%board control25-50% shares · 25-50% voting · board control01/07/2024
Mr Austin Allan Eaton
Individual · British · DOB 11/1994 · age 32
2550%
25–50%board control25-50% shares · 25-50% voting · board control21/01/2021

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2021-01-21
Jurisdictionengland-wales
Primary SIC10890 — SIC 10890

Registered office

7-8 Portmill Lane
Hitchin
Hertfordshire
SG5 1DJ
England

Filing status

Accounts
Next due: 2026-10-31
Last made up to: 2025-01-31
Confirmation statement
Next due: 2026-07-15
Last: 2025-07-01

Officers (2 active · 0 resigned)

EATON, Austin Allan
director · ~32y · appointed 2021-01-21
View their other companies + combined net worth →
Active
MEMET, Maria
director · ~30y · appointed 2024-07-01
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (23 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-10-20
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-07-25
change-person-director-company-with-change-date
officers · CH01
2025-07-25
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-07-25
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-07-25
change-person-director-company-with-change-date
officers · CH01
2025-07-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-05
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-07-13
appoint-person-director-company-with-name-date
officers · AP01
2024-07-13
confirmation-statement-with-updates
confirmation-statement · CS01
2024-07-13
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-07-13
certificate-change-of-name-company
change-of-name · CERTNM
2024-07-12
capital-allotment-shares
capital · SH01
2024-07-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-06-07
confirmation-statement-with-updates
confirmation-statement · CS01
2023-10-20