BASEFIT PERSONAL TRAINING LIMITED
Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: distressed disposal / insolvency (65/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2025-02-28 | 2024-02-29 |
|---|---|---|
| Total assets | £-1.5k | £-1.2k |
| Current assets | £324 | £936 |
| Net assets | £-1.5k | £-1.2k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 address
- • 1 address
- • 2 persons-with-significant-control
- • 2 officers
- • 1 address
Corporate timeline (16 events)Click to expand
- 2026-06-23📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2026-02-10📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-02-10📄change-person-director-company-with-change-dateofficers · CH01
- 2026-01-22📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-01-22📄change-person-director-company-with-change-dateofficers · CH01
- 2025-07-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-11-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-08-11📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-10-14📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-03-10📄termination-director-company-with-name-termination-dateofficers · TM01
- 2022-03-08➖EARDLEY, Beth resigneddirector
- 2021-04-16➕EARDLEY, Beth appointeddirector
- 2021-04-16📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-02-17🏢Company incorporatedAs BASEFIT PERSONAL TRAINING LIMITED
- 2021-02-17➕RHODES, Daman Lee appointeddirector
- 2021-02-17📄incorporation-companyincorporation · NEWINC
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Daman Lee Rhodes Individual · British · DOB 08/1974 · age 52 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 17/02/2021 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 1 resigned)
Click a director name to see their full track record across all companies.