AFM ADVISORY LTD
🏛️Establishedactive
13328038 · ltd · incorporated 2021-04-12
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Oct 2025
Net worth
—
book net assets
Opportunity
77/100
Strong
What this business does
Primary activity: Other service activities n.e.c.
Sector: Other service activities
Investor take
PursueActive trading company with a 66-year-old founder — textbook succession opportunity.
Opportunity 77/100 (strong), bankability 75/100. Strong seller-intent signal (60/100, director aged 66). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (82/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 3 with DOB)
90
Ownership & PSC
3 active PSC(s) of 3 total, 3 with control declared
90
Director network
10 connected companies via shared directors
75
Filing history
19 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-10-31 | 2024-10-31 |
|---|---|---|
| Total assets | — | £139 |
| Current assets | — | £139 |
| Net assets | — | £59.5k |
| Average employees | 0 | — |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
2
filings
- • 1 address
- • 1 accounts
Last 90 days
3
filings
- • 1 address
- • 1 accounts
- • 1 confirmation-statement
Last 180 days
3
filings
- • 1 address
- • 1 accounts
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
- 2026-07-10📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2026-06-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-07-17📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-02-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-01-25📄change-account-reference-date-company-previous-extendedaccounts · AA01
- 2023-01-11📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-09-29📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-09-29📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-09-29📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-09-29📄change-person-director-company-with-change-dateofficers · CH01
- 2021-09-29📄change-person-director-company-with-change-dateofficers · CH01
- 2021-09-29📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-06-27📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-06-20➖FRENCH, David Bryan resigneddirector
- 2021-04-12🏢Company incorporatedAs AFM ADVISORY LTD
- 2021-04-12➕ATHWAL, Harvrinder Singh appointeddirector
- 2021-04-12➕MESSENGER, Iain Ernest Bradley appointeddirector
- 2021-04-12➕FRENCH, David Bryan appointeddirector
- 2021-04-12📄incorporation-companyincorporation · NEWINC
Owner dependency
73/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder age: Director aged approximately 66 — succession pressure is live.
Succession & seller-readiness
56/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 66. Approaching typical UK retirement age — succession thinking likely.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
3 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr David Bryan French Individual · British · DOB 11/1960 · age 66 | 25–50% | — | board control25-50% shares · board control | 12/04/2021 |
Mr Harvrinder Singh Athwal Individual · British · DOB 02/1962 · age 64 | 25–50% | — | board control25-50% shares · board control | 12/04/2021 |
Mr Iain Ernest Bradley Messenger Individual · British · DOB 06/1960 · age 66 | 25–50% | — | board control25-50% shares · board control | 12/04/2021 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Trade services · NR postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| A R PEACHMENT LIMITED→ 02671731 · est 1991 · no financials extracted | — | — | — | — | 34y | — | — |
| A S HARDINGHAM LIMITED→ 10597353 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| ANDREW PEARSON TRAINING SERVICES LIMITED→ 10506603 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| ANGLIAN RANGE COOKERS LTD→ 10618706 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| ANNIEW ASSOCIATES LTD→ 12244535 · est 2019 | — | — | £98 | — | 6y | — | — |
| ANTOSILVA LTD→ 10642556 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| AO TAILORING SERVICES LTD→ 13058357 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| APERTUM ASSOCIATES LIMITED→ 06491681 · est 2008 · no financials extracted | — | — | — | — | 18y | — | — |
| APOLLO GROUP (NORFOLK) LTD→ 15363731 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| APPLE BOX FILMS LIMITED→ 06511418 · est 2008 · no financials extracted | — | — | — | — | 18y | — | — |
| APRACO LIMITED→ 16318046 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| AQB GROUP LIMITED→ 16069045 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2021-04-12
Jurisdictionengland-wales
Primary SIC96090 — Other service activities n.e.c.
Registered office
7 Vicarage Road C/O I Messenger
Deopham
Wymondham
NR18 9DR
England
Filing status
Accounts
Next due: 2027-07-31
Last made up to: 2025-10-31
Confirmation statement
Next due: 2027-04-25
Last: 2026-04-11
Officers (2 active · 1 resigned)
ATHWAL, Harvrinder Singh→
Activedirector · ~64y · appointed 2021-04-12
View their other companies + combined net worth →
MESSENGER, Iain Ernest Bradley→
Activedirector · ~66y · appointed 2021-04-12
View their other companies + combined net worth →
FRENCH, David Bryan→
Resigneddirector · ~66y · appointed 2021-04-12 · resigned 2021-06-20
Click a director name to see their full track record across all companies.
Recent filings (19 total)
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-07-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-06-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-21
accounts-with-accounts-type-micro-entity
accounts · AA
2025-07-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-02-07
change-account-reference-date-company-previous-extended
accounts · AA01
2024-01-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-04-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-01-11
confirmation-statement-with-updates
confirmation-statement · CS01
2022-04-12
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-09-29
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-09-29
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-09-29
change-person-director-company-with-change-date
officers · CH01
2021-09-29