BROLLY SOFTWARE LTD
🏛️Establishedactive
13396587 · ltd · incorporated 2021-05-14
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to May 2025
Net worth
£22.5k
book net assets
Opportunity
77/100
Strong
What this business does
Primary activity: Business and domestic software development
Sector: Information & communication
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 77/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
24 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £22,526
Cash YoY
+78%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£23k
↑ 78% YoY
Net Worth
£23k
↑ 106% YoY
Current Assets
£29k
↑ 51% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-05-31 | 2024-05-31 |
|---|---|---|
| Total assets | £22.5k | £11.0k |
| Current assets | £28.5k | £18.9k |
| Cash | £22.8k | £12.8k |
| Debtors | £5.7k | £6.0k |
| Net assets | £22.5k | £11.0k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
2
filings
- • 1 confirmation-statement
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (24 events)Click to expand
- 2026-02-27📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-06-18📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-06-18📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-06-17➖NUGENT, Simon John resigneddirector
- 2025-05-16📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-05-16📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-05-16📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-05-16📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-05-15📄change-person-director-company-with-change-dateofficers · CH01
- 2025-05-15📄change-person-director-company-with-change-dateofficers · CH01
- 2025-05-15📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-05-15📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-03-04📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-11-05📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-02-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-02-14📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-02-14📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-02-14📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-02-14📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-05-14🏢Company incorporatedAs BROLLY SOFTWARE LTD
- 2021-05-14➕HARTLEY, Dawn appointeddirector
- 2021-05-14➕KENEALY, Stephen appointeddirector
- 2021-05-14➕NUGENT, Simon John appointeddirector
- 2021-05-14📄incorporation-companyincorporation · NEWINC
Owner dependency
66/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Senior director age: Director aged approximately 58 — approaching natural succession window.
Succession & seller-readiness
46/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 58. Early succession window.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Dawn Hartley Individual · British · DOB 04/1968 · age 58 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 14/05/2021 |
Mr Stephen Kenealy Individual · Irish · DOB 05/1973 · age 53 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 14/05/2021 |
1 historic (ceased) PSC
- Mr Simon Nugentceased 17/06/2025· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Technology · HX postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| CODE SOLUTION STUDIOS LTD→ 12328998 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| COPPER-NODE WEB DEVELOPMENT LTD→ 11160819 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| CRAFTLOGIC LTD→ 15081284 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| CREATIVE FLEX LIMITED→ 14796764 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| CROSS CHECK TECH LTD→ 15913070 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| CYBER ON DEMAND LIMITED→ 14458852 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| D C N SERVICES LIMITED→ 03818116 · est 1999 · no financials extracted | — | — | — | — | 26y | — | — |
| D-CARBN ANALYTICS LTD→ 16107827 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| DAGSU LTD→ 16558954 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| DAS BUSINESS SERVICES LTD→ 10323239 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| DATA TOOLS FOR SCHOOLS LIMITED→ 07721705 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| DATABLOX INTERNET LIMITED→ 06005771 · est 2006 · no financials extracted | — | — | — | — | 19y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2021-05-14
Jurisdictionengland-wales
Primary SIC62012 — Business and domestic software development
Registered office
Horley Green House
Horley Green Road
Halifax
HX3 6AS
England
Filing status
Accounts
Next due: 2027-02-28
Last made up to: 2025-05-31
Confirmation statement
Next due: 2027-05-27
Last: 2026-05-13
Officers (2 active · 1 resigned)
HARTLEY, Dawn→
Activedirector · ~58y · appointed 2021-05-14
View their other companies + combined net worth →
KENEALY, Stephen→
Activedirector · ~53y · appointed 2021-05-14
View their other companies + combined net worth →
NUGENT, Simon John→
Resigneddirector · ~56y · appointed 2021-05-14 · resigned 2025-06-17
Click a director name to see their full track record across all companies.
Recent filings (24 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-05-20
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-02-27
termination-director-company-with-name-termination-date
officers · TM01
2025-06-18
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-06-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-05-20
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-05-16
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-05-16
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-05-16
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-05-16
change-person-director-company-with-change-date
officers · CH01
2025-05-15
change-person-director-company-with-change-date
officers · CH01
2025-05-15
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-05-15
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-05-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-03-04
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-11-05