BY DANIELLE ALEXANDRA LIMITED

💤Zombieactive
13430586 · ltd · incorporated 2021-06-01
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Jun 2025
Net worth
£-5.0k
book net assets
Opportunity
70/100
Strong
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What this business does
Primary activity: Other education n.e.c.
Sector: Education
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 70/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -86% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
19 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Negative net assets
Liabilities exceed assets by £5,015
Cash draining
Cash down 86% YoY
Cash YoY
-86%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£336
↓ 86% YoY
Net Worth
-£5k
↓ 221% YoY
Current Assets
£529
↓ 80% YoY
Current Liabilities
-£5k-£3k-£2k-£430£1k£3kJun 2024Jun 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-06-302024-06-30
Total assets£-5.0k£-1.6k
Current assets£529£2.6k
Cash£336£2.4k
Debtors£193£193
Net assets£-5.0k£-1.6k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 confirmation-statement
Last 180 days
2
filings
  • 1 confirmation-statement
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (16 events)Click to expand
  1. 2026-03-27
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-07-09
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  3. 2025-07-09
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  4. 2025-05-02
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  5. 2025-03-31
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2024-06-04
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  7. 2024-06-04
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  8. 2024-05-10
    📄
    capital-allotment-shares
    capital · SH01
  9. 2024-03-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2023-11-28
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  11. 2023-05-26
    📄
    withdrawal-of-the-persons-with-significant-control-register-information-from-the-public-register
    persons-with-significant-control · EW04
  12. 2023-05-26
    📄
    withdrawal-of-the-directors-register-information-from-the-public-register
    officers · EW01
  13. 2023-03-01
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  14. 2021-06-01
    🏢
    Company incorporated
    As BY DANIELLE ALEXANDRA LIMITED
  15. 2021-06-01
    MCSTRAVICK, Danielle appointed
    director
  16. 2021-06-01
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +No director turnover: Company is 5 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 low
Multiple registered office changes
low

Multiple address changes in a short period can indicate operational instability or admin disorder.

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Greg Patrick Henry Costello
Individual · British · DOB 01/1981 · age 45
2550%
25–50%25-50% shares · 25-50% voting08/05/2024
Danielle Mcstravick
Individual · British · DOB 02/1991 · age 35
2550%
25–50%25-50% shares · 25-50% voting01/06/2021

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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15452046 · est 2024 · no financials extracted
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00869702 · est 1966 · no financials extracted
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2021-06-01
Jurisdictionengland-wales
Primary SIC85590 — Other education n.e.c.

Registered office

C/O Lucas Reis Limited Lansdowne House,
85 Buxton Road
Stockport
SK2 6LR
England

Filing status

Accounts
Next due: 2027-03-31
Last made up to: 2025-06-30
Confirmation statement
Next due: 2027-06-14
Last: 2026-05-31

Officers (1 active · 0 resigned)

MCSTRAVICK, Danielle
director · ~35y · appointed 2021-06-01
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (19 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-06-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-03-27
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-07-09
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-07-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-24
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-05-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-03-31
confirmation-statement-with-updates
confirmation-statement · CS01
2024-06-04
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-06-04
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-06-04
capital-allotment-shares
capital · SH01
2024-05-10
accounts-with-accounts-type-micro-entity
accounts · AA
2024-03-27
certificate-change-of-name-company
change-of-name · CERTNM
2023-11-28
confirmation-statement-with-updates
confirmation-statement · CS01
2023-06-07
withdrawal-of-the-persons-with-significant-control-register-information-from-the-public-register
persons-with-significant-control · EW04
2023-05-26