ADMEDIAWALES LIMITED

🏛️Establishedactive
13434345 · ltd · incorporated 2021-06-02
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Jun 2025
Net worth
book net assets
Opportunity
69/100
Strong
🔔
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What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 69/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
21 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
69/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
55
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Jun 2024Jun 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-06-302024-06-30

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
  1. 2025-08-08
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2025-02-19
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  3. 2024-12-14
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  4. 2024-12-11
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  5. 2024-07-09
    📄
    dissolved-compulsory-strike-off-suspended
    dissolution · DISS16(SOAS)
  6. 2024-05-28
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  7. 2023-05-20
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  8. 2023-05-19
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  9. 2023-05-02
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  10. 2021-06-04
    PUGSLEY, Neil appointed
    director
  11. 2021-06-04
    📄
    change-person-director-company-with-change-date
    officers · CH01
  12. 2021-06-04
    📄
    change-person-director-company-with-change-date
    officers · CH01
  13. 2021-06-04
    📄
    change-person-director-company-with-change-date
    officers · CH01
  14. 2021-06-04
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  15. 2021-06-04
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  16. 2021-06-04
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  17. 2021-06-04
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  18. 2021-06-02
    🏢
    Company incorporated
    As ADMEDIAWALES LIMITED
  19. 2021-06-02
    MCDONAGH, Gareth appointed
    director
  20. 2021-06-02
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

78/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Founder age: Director aged approximately 65 — succession pressure is live.
  • +No director turnover: Company is 5 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

56/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 65. Approaching typical UK retirement age — succession thinking likely.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

1 high ·
Confirmation statement overdue
high

Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.

Evidence: Next due: 2026-06-15

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Neil Pugsley
Individual · Welsh · DOB 10/1961 · age 65
sig. influencesignificant influence04/06/2021
Mr Gareth Mcdonagh
Individual · Welsh · DOB 04/1977 · age 49
sig. influencesignificant influence02/06/2021

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2021-06-02
Jurisdictionwales
Primary SIC73110 — Advertising agencies

Registered office

28 Cathedral Road
Cardiff
CF11 9LJ
Wales

Filing status

Accounts
Next due: 2027-03-31
Last made up to: 2025-06-30
Confirmation statement
Next due: 2026-06-15OVERDUE
Last: 2025-06-01

Officers (2 active · 0 resigned)

MCDONAGH, Gareth
director · ~49y · appointed 2021-06-02
View their other companies + combined net worth →
Active
PUGSLEY, Neil
director · ~65y · appointed 2021-06-04
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (21 total)

accounts-with-accounts-type-dormant
accounts · AA
2025-08-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-08-08
accounts-with-accounts-type-dormant
accounts · AA
2025-02-19
gazette-filings-brought-up-to-date
gazette · DISS40
2024-12-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-12-11
accounts-with-accounts-type-dormant
accounts · AA
2024-12-11
dissolved-compulsory-strike-off-suspended
dissolution · DISS16(SOAS)
2024-07-09
gazette-notice-compulsory
gazette · GAZ1
2024-05-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-05
gazette-filings-brought-up-to-date
gazette · DISS40
2023-05-20
accounts-with-accounts-type-dormant
accounts · AA
2023-05-19
gazette-notice-compulsory
gazette · GAZ1
2023-05-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-07-29
change-person-director-company-with-change-date
officers · CH01
2021-06-04
change-person-director-company-with-change-date
officers · CH01
2021-06-04