AFSANA PRESS LTD

🏛️Establishedactive
13446212 · ltd · incorporated 2021-06-08
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Jun 2025
Net worth
£-31.3k
book net assets
Opportunity
70/100
Strong
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What this business does
Primary activity: Book publishing
Sector: Information & communication
ALSO REGISTERED FOR
  • 58190Other publishing activities
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 70/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 3 with DOB)
90
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
26 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Negative net assets
Liabilities exceed assets by £31,260

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
-£31k
↓ 2.7% YoY
Current Assets
£6k
↑ 314% YoY
Current Liabilities
-£31k-£24k-£16k-£9k-£1k£6kJun 2024Jun 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-06-302024-06-30
Total assets£-31.3k£-30.4k
Current assets£6.1k£1.5k
Net assets£-31.3k£-30.4k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
12
filings
  • 4 officers
  • 3 persons-with-significant-control
  • 3 address
Counts from Companies House filing history.
Corporate timeline (25 events)Click to expand
  1. 2026-02-23
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  2. 2026-02-22
    📄
    change-person-director-company-with-change-date
    officers · CH01
  3. 2026-02-22
    📄
    change-person-director-company-with-change-date
    officers · CH01
  4. 2026-02-22
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  5. 2026-02-22
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  6. 2026-02-22
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  7. 2026-02-21
    BABA, Goran appointed
    director
  8. 2026-02-21
    📄
    change-person-director-company-with-change-date
    officers · CH01
  9. 2026-02-21
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  10. 2026-01-25
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  11. 2026-01-25
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  12. 2026-01-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2025-03-06
    BABA, Goran resigned
    director
  14. 2025-03-06
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  15. 2025-03-06
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  16. 2025-03-06
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  17. 2025-03-06
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  18. 2024-12-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  19. 2024-01-16
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  20. 2023-05-26
    📄
    change-person-director-company-with-change-date
    officers · CH01
  21. 2023-05-26
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  22. 2023-03-09
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  23. 2022-07-01
    MARKOVIC, Aleksandra appointed
    director
  24. 2021-06-08
    🏢
    Company incorporated
    As AFSANA PRESS LTD
  25. 2021-06-08
    BABA, Goran appointed
    director

Owner dependency

58/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

1 low
Multiple registered office changes
low

Multiple address changes in a short period can indicate operational instability or admin disorder.

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Goran Baba
Individual · British · DOB 07/1972 · age 54
2550%
25–50%board control25-50% shares · 25-50% voting · board control · firm interest21/02/2026
2 historic (ceased) PSCs
  • Miss Aleksandra Markovicceased 21/02/2026· 75-100% shares · 75-100% voting · board control
  • Mr Goran Babaceased 06/03/2025· 75-100% shares · 75-100% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
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6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2021-06-08
Jurisdictionengland-wales
Primary SIC58110 — Book publishing

Registered office

House Of Afsana
56-58 The Old High Street
Folkestone
Kent
CT20 1RN
England

Filing status

Accounts
Next due: 2027-03-31
Last made up to: 2025-06-30
Confirmation statement
Next due: 2027-03-08
Last: 2026-02-22

Officers (2 active · 1 resigned)

BABA, Goran
director · ~54y · appointed 2026-02-21
View their other companies + combined net worth →
Active
MARKOVIC, Aleksandra
director · ~50y · appointed 2022-07-01
View their other companies + combined net worth →
Active
BABA, Goran
director · ~54y · appointed 2021-06-08 · resigned 2025-03-06
Resigned

Click a director name to see their full track record across all companies.

Recent filings (26 total)

change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-02-23
change-person-director-company-with-change-date
officers · CH01
2026-02-22
change-person-director-company-with-change-date
officers · CH01
2026-02-22
confirmation-statement-with-updates
confirmation-statement · CS01
2026-02-22
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2026-02-22
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2026-02-22
appoint-person-director-company-with-name-date
officers · AP01
2026-02-22
change-person-director-company-with-change-date
officers · CH01
2026-02-21
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-02-21
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-01-25
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-01-25
accounts-with-accounts-type-micro-entity
accounts · AA
2026-01-23
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-03-06
confirmation-statement-with-updates
confirmation-statement · CS01
2025-03-06
termination-director-company-with-name-termination-date
officers · TM01
2025-03-06