1910 MARKETING CONSULTING LTD

💤Zombieactive
13480660 · ltd · incorporated 2021-06-28
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
—
book net assets
Opportunity
71/100
Strong
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What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: active trading company with strong profile and acceptable with review structure.

Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (70/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
21 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

1 year extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-12-31
Average employees100

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • • 1 address
Last 90 days
1
filing
  • • 1 address
Last 180 days
1
filing
  • • 1 address
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
  1. 2026-04-20
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  2. 2025-04-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  3. 2025-04-29
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  4. 2025-03-12
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2024-12-23
    📄
    change-account-reference-date-company-current-shortened
    accounts · AA01
  6. 2024-09-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2024-06-05
    📄
    change-account-reference-date-company-previous-extended
    accounts · AA01
  8. 2023-06-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2022-11-16
    📄
    change-person-director-company-with-change-date
    officers · CH01
  10. 2022-11-16
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  11. 2022-08-19
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2022-03-21
    📄
    change-account-reference-date-company-current-shortened
    accounts · AA01
  13. 2021-09-06
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  14. 2021-09-02
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  15. 2021-08-25
    📄
    change-person-director-company-with-change-date
    officers · CH01
  16. 2021-08-25
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  17. 2021-06-28
    🏢
    Company incorporated
    As 1910 MARKETING CONSULTING LTD
  18. 2021-06-28
    ➕
    STRAWSON, Claire Gillian appointed
    director
  19. 2021-06-28
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Miss Claire Gillian Strawson
Individual · British · DOB 02/1975 · age 51
75–100%
75–100%board control75-100% shares · 75-100% voting · board control28/06/2021

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2021-06-28
Jurisdictionengland-wales
Primary SIC70229 — Management consultancy activities other than financial management

Registered office

66 Paul Street
London
EC2A 4NA
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-07-11
Last: 2025-06-27

Officers (1 active · 0 resigned)

STRAWSON, Claire Gillian→
director · ~51y · appointed 2021-06-28
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (21 total)

change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-04-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-28
change-person-director-company-with-change-date
officers · CH01
2025-04-29
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-04-29
accounts-with-accounts-type-micro-entity
accounts · AA
2025-03-12
change-account-reference-date-company-current-shortened
accounts · AA01
2024-12-23
accounts-with-accounts-type-micro-entity
accounts · AA
2024-09-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-01
change-account-reference-date-company-previous-extended
accounts · AA01
2024-06-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-01
accounts-with-accounts-type-micro-entity
accounts · AA
2023-06-25
change-person-director-company-with-change-date
officers · CH01
2022-11-16
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-11-16
accounts-with-accounts-type-micro-entity
accounts · AA
2022-08-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-07-08