ALEX ELLIOTT MEDIA LIMITED

🌿Early-stageactive
13490497 · ltd · incorporated 2021-07-02
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Jul 2025
Net worth
£130.3k
book net assets
Opportunity
71/100
Strong
🔔
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What this business does
Primary activity: Other publishing activities
Sector: Information & communication
ALSO REGISTERED FOR
  • 59112Video production activities
  • 96090Other service activities n.e.c.
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and acceptable with review structure.

Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -65% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 3 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
11 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £130,270
Cash draining
Cash down 65% YoY
Cash YoY
-65%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£46k
↓ 65% YoY
Net Worth
£130k
↑ 8.4% YoY
Current Assets
£154k
↑ 2.6% YoY
Current Liabilities
£0£31k£62k£92k£123k£154kJul 2024Jul 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-07-312024-07-31
Total assets£130.5k£120.5k
Current assets£154.0k£150.2k
Cash£45.6k£128.6k
Debtors£108.4k£21.5k
Net assets£130.3k£120.1k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (10 events)Click to expand
  1. 2025-11-27
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-11-14
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2024-02-20
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  4. 2024-02-20
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  5. 2023-11-10
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2023-02-03
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2021-07-02
    🏢
    Company incorporated
    As ALEX ELLIOTT MEDIA LIMITED
  8. 2021-07-02
    CROSSLEY, Emily Victoria appointed
    director
  9. 2021-07-02
    ELLIOTT, Alexander James appointed
    director
  10. 2021-07-02
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

73/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Founder name in company name: Company name contains director surname "ELLIOTT" — strong identity link between founder and business.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Elliott & Co Holdings Ltd is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Elliott & Co Holdings Ltd
Corporate parent · holds 75-100% shares
ultimate parent
ALEX ELLIOTT MEDIA LIMITED
This company · 13490497

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Elliott & Co Holdings Ltd
Corporate entity
75100%
75–100%75-100% shares · 75-100% voting31/01/2024
1 historic (ceased) PSC
  • Mr Alexander James Elliottceased 31/01/2024· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2021-07-02
Jurisdictionengland-wales
Primary SIC58190 — Other publishing activities

Registered office

Ebenezer House
Ryecroft
Newcastle Under Lyme
Staffordshire
ST5 2BE
United Kingdom

Filing status

Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-07-15
Last: 2025-07-01

Officers (2 active · 0 resigned)

CROSSLEY, Emily Victoria
director · ~30y · appointed 2021-07-02
View their other companies + combined net worth →
Active
ELLIOTT, Alexander James
director · ~32y · appointed 2021-07-02
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (11 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-11-27
confirmation-statement-with-updates
confirmation-statement · CS01
2025-08-04
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-11-14
confirmation-statement-with-updates
confirmation-statement · CS01
2024-07-01
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2024-02-20
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2024-02-20
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-11-10
confirmation-statement-with-updates
confirmation-statement · CS01
2023-07-04
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-02-03
confirmation-statement-with-updates
confirmation-statement · CS01
2022-07-28
incorporation-company
incorporation · NEWINC
2021-07-02