A SENSE OF CRAFT LTD

💤Zombieactive
13497637 · ltd · incorporated 2021-07-07
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
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Turnover
year to Dec 2024
Net worth
£-4.2k
book net assets
Opportunity
75/100
Strong
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What this business does
Primary activity: Cultural education
Sector: Education
ALSO REGISTERED FOR
  • 90030Artistic creation
  • 93290Other amusement and recreation activities n.e.c.
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 75/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -77% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 3 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
9 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Negative net assets
Liabilities exceed assets by £4,182
Cash draining
Cash down 77% YoY
Cash YoY
-77%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£310
↓ 77% YoY
Net Worth
-£4k
↓ 56% YoY
Current Assets
£2k
↓ 21% YoY
Current Liabilities
-£4k-£3k-£1k-£59£1k£3kDec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-12-312023-12-31
Total assets£-4.2k£-2.7k
Current assets£2.1k£2.7k
Cash£310£1.3k
Debtors£178£111
Net assets£-4.2k£-2.7k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (7 events)Click to expand
  1. 2025-09-15
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-09-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-04-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-02-22
    📄
    change-account-reference-date-company-previous-extended
    accounts · AA01
  5. 2021-07-07
    🏢
    Company incorporated
    As A SENSE OF CRAFT LTD
  6. 2021-07-07
    KING, Anita Nicola appointed
    director
  7. 2021-07-07
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

83/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Senior director age: Director aged approximately 58 — approaching natural succession window.

Succession & seller-readiness

55/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 58. Early succession window.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Ms Anita Nicola King
Individual · British · DOB 01/1968 · age 58
75100%
75–100%board control75-100% shares · 75-100% voting · board control07/07/2021

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2021-07-07
Jurisdictionengland-wales
Primary SIC85520 — Cultural education

Registered office

38 Mallard Road
Rowlands Castle
Hampshire
PO9 6HN
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-07-20
Last: 2025-07-06

Officers (1 active · 0 resigned)

KING, Anita Nicola
director · ~58y · appointed 2021-07-07
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (9 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-09-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-07
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-20
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-04-06
change-account-reference-date-company-previous-extended
accounts · AA01
2023-02-22
confirmation-statement-with-updates
confirmation-statement · CS01
2022-07-11
incorporation-company
incorporation · NEWINC
2021-07-07