ALEXANDER HOUSE LTD
🌿Early-stageactive
13508207 · ltd · incorporated 2021-07-13
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jul 2025
Net worth
—
book net assets
Opportunity
71/100
Strong
What this business does
Primary activity: Financial intermediation not elsewhere classified
Sector: Financial & insurance
Investor take
PursueStrong opportunity: active trading company with strong profile and acceptable with review structure.
Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: medium (70/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
19 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
1 year extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Financials
Extracted from Companies House accounts · IFRS| Metric | 2025-07-31 |
|---|---|
| Average employees | 200 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 accounts
Last 180 days
2
filings
- • 2 accounts
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
- 2026-04-09📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2026-01-21📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-01-08📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-07-11📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-07-11📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-07-11📄change-person-director-company-with-change-dateofficers · CH01
- 2024-07-11📄change-person-director-company-with-change-dateofficers · CH01
- 2024-07-11📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-02-20📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-04-03📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-07-05📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2022-07-05📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-07-05📄appoint-person-director-company-with-name-dateofficers · AP01
- 2022-07-01➕KELLY, Suzanne Denise appointeddirector
- 2022-04-08📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-07-13🏢Company incorporatedAs ALEXANDER HOUSE LTD
- 2021-07-13➕KELLY, Nicholas Edward appointeddirector
- 2021-07-13📄incorporation-companyincorporation · NEWINC
Owner dependency
66/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Suzanne Denise Kelly Individual · British · DOB 01/1970 · age 56 | 25–50% | — | 25-50% shares | 01/07/2022 |
Mr Nicholas Edward Kelly Individual · British · DOB 05/1970 · age 56 | 25–50% | 75–100% | board control75-100% shares · 75-100% voting · board control | 13/07/2021 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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| ALDERSGATE FUNDING LIMITED→ 12215736 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ALEXANDER HOUSE FINANCIAL PLANNING LIMITED→ 10647949 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| ALEXANDER HOUSE FINANCIAL SERVICES LIMITED→ 08350734 · est 2013 · no financials extracted | — | — | — | — | 13y | — | — |
| ALL MONEY MATTERS LIMITED→ 08580309 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2021-07-13
Jurisdictionengland-wales
Primary SIC64999 — Financial intermediation not elsewhere classified
Registered office
3rd Floor 1 Ashley Road
Altrincham
Cheshire
WA14 2DT
England
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-07-19
Last: 2025-07-05
Officers (2 active · 0 resigned)
KELLY, Nicholas Edward→
Activedirector · ~56y · appointed 2021-07-13
View their other companies + combined net worth →
KELLY, Suzanne Denise→
Activedirector · ~56y · appointed 2022-07-01
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (19 total)
change-account-reference-date-company-previous-shortened
accounts · AA01
2026-04-09
accounts-with-accounts-type-micro-entity
accounts · AA
2026-01-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-15
accounts-with-accounts-type-micro-entity
accounts · AA
2025-01-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-11
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-07-11
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-07-11
change-person-director-company-with-change-date
officers · CH01
2024-07-11
change-person-director-company-with-change-date
officers · CH01
2024-07-11
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-07-11
accounts-with-accounts-type-micro-entity
accounts · AA
2024-02-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-10
accounts-with-accounts-type-micro-entity
accounts · AA
2023-04-03
confirmation-statement-with-updates
confirmation-statement · CS01
2022-07-05
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2022-07-05