AF FITNESS LTD
🌿Early-stageactive
13513288 · ltd · incorporated 2021-07-15
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jul 2025
Net worth
—
book net assets
Opportunity
71/100
Strong
What this business does
Primary activity: Fitness facilities
Sector: Arts, entertainment & recreation
Investor take
PursueStrong opportunity: active trading company with strong profile and acceptable with review structure.
Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
11 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-07-31 | 2024-07-31 |
|---|---|---|
| Average employees | 100 | 100 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 accounts
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (10 events)Click to expand
- 2026-04-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-04-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-04-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-10-08📄gazette-filings-brought-up-to-dategazette · DISS40
- 2022-10-07📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-10-04📄gazette-notice-compulsorygazette · GAZ1
- 2021-07-15🏢Company incorporatedAs AF FITNESS LTD
- 2021-07-15➕FOWLER, Adam appointeddirector
- 2021-07-15➕FOWLER, Aimee appointeddirector
- 2021-07-15📄incorporation-companyincorporation · NEWINC
Owner dependency
66/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Adam Fowler Individual · British · DOB 09/1981 · age 45 | 25–50% | — | 25-50% shares | 15/07/2021 |
Mrs Aimee Fowler Individual · British · DOB 06/1982 · age 44 | 25–50% | — | 25-50% shares | 15/07/2021 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Leisure & entertainment · LE postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 247 STUDIOS LIMITED→ 10578540 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| A.H.S. (MECHANICAL) LIMITED→ 03987859 · est 2000 · no financials extracted | — | — | — | — | 25y | — | — |
| AC ACTIVE SPORTS LTD→ 15999843 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ACCESS CREATIVE HUB LTD→ 16378367 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ACERTE LIMITED→ 06601941 · est 2008 · no financials extracted | — | — | — | — | 17y | — | — |
| ACRK MEDIA LTD→ 14374358 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| ACTIVE LIVES COMMUNITY CIC→ 15874125 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ACTIVE PARTNERSHIPS→ 07800542 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| ADORN EVENTS CO LTD→ 11803071 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| ADVANTAGE PERFORMANCE COACHING LIMITED→ 12291144 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| AERIAL ACES LTD→ 16172460 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| AFC REAL ESTATE LTD→ 13445068 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2021-07-15
Jurisdictionengland-wales
Primary SIC93130 — Fitness facilities
Registered office
5 Polwell Road
Kibworth Harcourt
LE8 0RW
England
Filing status
Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-07-28
Last: 2025-07-14
Officers (2 active · 0 resigned)
FOWLER, Adam→
Activedirector · ~45y · appointed 2021-07-15
View their other companies + combined net worth →
FOWLER, Aimee→
Activedirector · ~44y · appointed 2021-07-15
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (11 total)
accounts-with-accounts-type-micro-entity
accounts · AA
2026-04-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-30
accounts-with-accounts-type-micro-entity
accounts · AA
2025-04-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-02
accounts-with-accounts-type-micro-entity
accounts · AA
2024-04-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-31
gazette-filings-brought-up-to-date
gazette · DISS40
2022-10-08
accounts-with-accounts-type-dormant
accounts · AA
2022-10-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-07
gazette-notice-compulsory
gazette · GAZ1
2022-10-04
incorporation-company
incorporation · NEWINC
2021-07-15