4YOU.DIRECT LTD
Opportunity 75/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Deleverage or restructure. Leverage at 100% of assets — consider sale of non-core assets or equity injection. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £47 | £259 |
| Current assets | £47 | £259 |
| Net assets | £-1.4k | £-909 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Corporate timeline (25 events)Click to expand
- 2025-09-14📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-12-14📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-12-14📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2024-09-15📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2023-12-03📄termination-director-company-with-name-termination-dateofficers · TM01
- 2023-11-20➖GOLDSWAIN, Kevin John resigneddirector
- 2023-07-21📄change-person-director-company-with-change-dateofficers · CH01
- 2023-07-21📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-07-04📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2023-06-22📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-06-14➕GOLDSWAIN, Kevin John appointeddirector
- 2023-04-13📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-10-17📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-10-16📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-10-16📄termination-director-company-with-name-termination-dateofficers · TM01
- 2022-10-06➖GOLDSWAIN, Kevin John resigneddirector
- 2022-09-21📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2022-09-21📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-09-21📄appoint-corporate-secretary-company-with-name-dateofficers · AP04
- 2022-09-14➕BSG GROUP SERVICES LTD appointedcorporate-secretary
- 2022-06-12📄change-account-reference-date-company-current-extendedaccounts · AA01
- 2021-07-15🏢Company incorporatedAs 4YOU.DIRECT LTD
- 2021-07-15➕BEE, Christopher John appointeddirector
- 2021-07-15➕GOLDSWAIN, Kevin John appointeddirector
- 2021-07-15📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Senior director age: Director aged approximately 60 — approaching natural succession window.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- secondaryFounder aged 58+: Senior director is approximately 60. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanShareholders & ownership
2 active beneficial owners · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Christopher John Bee Individual · British · DOB 07/1966 · age 60 | 75–100% | — | 75-100% shares | 14/09/2022 |
Mr Kevin John Goldswain Individual · British · DOB 01/1973 · age 53 | — | — | sig. influencesignificant influence | 26/06/2023 |
1 historic (ceased) PSC
- Mr Kevin John Goldswainceased 06/10/2022· significant influence
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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9 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 2 resigned)
Click a director name to see their full track record across all companies.