121 BRANDING GROUP LTD
💤Zombieactive
13515423 · ltd · incorporated 2021-07-16
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
Why now
Window steady · low confidence
Steady and stalled — no momentum either way. Needs an approach trigger.
What changed my view
Last 30 days
No material changes in the last 30 days.
Last 90 days
No snapshot from 90 days ago — start tracking from today.
Last 180 days
No snapshot from 180 days ago — start tracking from today.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jul 2025
Net worth
£2.8k
book net assets
Opportunity
70/100
Strong
What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and acceptable with review structure.
Opportunity 70/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
24 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £2,844
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£3k
↑ 7.8% YoY
Current Assets
£7k
↑ 26% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-07-31 | 2024-07-31 |
|---|---|---|
| Total assets | £2.8k | £4.6k |
| Current assets | £7.4k | £5.8k |
| Net assets | £2.8k | £2.6k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 accounts
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
- 2026-04-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-08-18📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-08-15➕COLLINS, Jonathan appointeddirector
- 2025-08-15➖KHAN, Julie resigneddirector
- 2025-08-15📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-08-15📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-08-15📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2025-08-15📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-07-23📄gazette-filings-brought-up-to-dategazette · DISS40
- 2025-07-22📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-07-10📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-07-08📄dissolved-compulsory-strike-off-suspendeddissolution · DISS16(SOAS)
- 2025-07-01📄gazette-notice-compulsorygazette · GAZ1
- 2024-12-09📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-07-03📄gazette-filings-brought-up-to-dategazette · DISS40
- 2024-07-02📄gazette-notice-compulsorygazette · GAZ1
- 2024-06-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-03-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-05-09📄change-person-director-company-with-change-dateofficers · CH01
- 2022-04-22📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-07-16🏢Company incorporatedAs 121 BRANDING GROUP LTD
- 2021-07-16➕KHAN, Julie appointeddirector
- 2021-07-16📄incorporation-companyincorporation · NEWINC
Owner dependency
75/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
45/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
1 lowMultiple registered office changes
lowMultiple address changes in a short period can indicate operational instability or admin disorder.
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Jonathan Collins Individual · British · DOB 09/1989 · age 37 | — | 75–100% | 75-100% voting | 15/08/2025 |
1 historic (ceased) PSC
- Mrs Julie Khanceased 15/08/2025· 75-100% shares · 75-100% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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| ALI REHMAN & CO UK LIMITED→ 10021215 · est 2016 · no financials extracted | — | — | — | — | 10y | — | — |
| ALLENS ACCOUNTANTS LTD.→ 04383314 · est 2002 · no financials extracted | — | — | — | — | 24y | — | — |
| ALLI'S HAIR COMPANY LIMITED→ 10859593 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| ALLIANCE CONSULTING LTD→ 15721764 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ALLINSON CONSULTING LIMITED→ 06869601 · est 2009 · no financials extracted | — | — | — | — | 17y | — | — |
| ALLISON PIKE PARTNERSHIP LIMITED→ 03786028 · est 1999 · no financials extracted | — | — | — | — | 26y | — | — |
| ALLPHARMA CONTRACTS SERVICES LTD→ 14109648 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| ALLPHARMA RECRUITMENT LIMITED→ 13989119 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2021-07-16
Jurisdictionengland-wales
Primary SIC73110 — Advertising agencies
Registered office
Unit 8 Bridge Street Mills
Union Street
Macclesfield
Cheshire
SK11 6QG
United Kingdom
Filing status
Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-09-01
Last: 2025-08-18
Officers (1 active · 1 resigned)
COLLINS, Jonathan→
Activedirector · ~37y · appointed 2025-08-15
View their other companies + combined net worth →
KHAN, Julie→
Resigneddirector · ~58y · appointed 2021-07-16 · resigned 2025-08-15
Click a director name to see their full track record across all companies.
Recent filings (24 total)
accounts-with-accounts-type-micro-entity
accounts · AA
2026-04-28
confirmation-statement-with-updates
confirmation-statement · CS01
2025-08-18
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-08-18
termination-director-company-with-name-termination-date
officers · TM01
2025-08-15
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-08-15
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-08-15
appoint-person-director-company-with-name-date
officers · AP01
2025-08-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-08-15
gazette-filings-brought-up-to-date
gazette · DISS40
2025-07-23
accounts-with-accounts-type-micro-entity
accounts · AA
2025-07-22
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-07-10
dissolved-compulsory-strike-off-suspended
dissolution · DISS16(SOAS)
2025-07-08
gazette-notice-compulsory
gazette · GAZ1
2025-07-01
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-12-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-30