APPLE TREE PURCHASE AND SALES LIMITED
🌿Early-stageactive
13565477 · ltd · incorporated 2021-08-13
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Aug 2025
Net worth
£2.1k
book net assets
Opportunity
76/100
Strong
What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and acceptable with review structure.
Opportunity 76/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
12 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £2,106
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£2k
↑ 135% YoY
Current Assets
£40k
↑ 232% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-08-31 | 2024-08-31 |
|---|---|---|
| Total assets | £41.9k | £14.0k |
| Current assets | £39.9k | £12.0k |
| Net assets | £2.1k | £-6.0k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 accounts
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (13 events)Click to expand
- 2026-05-19📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-07-01📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-05-26📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-04-10📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-05-11📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-09-23➖COULSON, David resigneddirector
- 2021-09-23📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-09-23📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-08-23➕COULSON, David John appointeddirector
- 2021-08-13🏢Company incorporatedAs APPLE TREE PURCHASE AND SALES LIMITED
- 2021-08-13➕PAYNE, Mark Anthony appointeddirector
- 2021-08-13➕COULSON, David appointeddirector
- 2021-08-13📄incorporation-companyincorporation · NEWINC
Owner dependency
66/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Senior director age: Director aged approximately 58 — approaching natural succession window.
Succession & seller-readiness
46/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 58. Early succession window.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr David John Coulson Individual · British · DOB 06/1988 · age 38 | 25–50% | — | 25-50% shares | 13/08/2021 |
Mr Mark Anthony Payne Individual · British · DOB 02/1968 · age 58 | 25–50% | — | 25-50% shares | 13/08/2021 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Retail · TN postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ANGLING AMBITIONS LIMITED→ 04387557 · est 2002 · no financials extracted | — | — | — | — | 24y | — | — |
| APPLEYARDS BUTCHERS LIMITED→ 05508173 · est 2005 · no financials extracted | — | — | — | — | 20y | — | — |
| AQIRO LIMITED→ 16173037 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ARDICURE LTD→ 15741939 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AREA D SPORT LIMITED→ 16751942 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AREACHECK123 LIMITED→ 06792243 · est 2009 · no financials extracted | — | — | — | — | 17y | — | — |
| ARIICA LIMITED→ 16031004 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ARITIA LTD→ 13457122 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ARJP LTD→ 16157472 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ARK AGE INTELLIGENT RETAIL LTD→ 16993009 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ARKWHITES LTD→ 15318493 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ARMADILLO SUN LIMITED→ 12494934 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2021-08-13
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet
Registered office
85 High Street
Tunbridge Wells
TN1 1XP
England
Filing status
Accounts
Next due: 2027-05-31
Last made up to: 2025-08-31
Confirmation statement
Next due: 2026-08-08
Last: 2025-07-25
Officers (2 active · 1 resigned)
COULSON, David John→
Activedirector · ~38y · appointed 2021-08-23
View their other companies + combined net worth →
PAYNE, Mark Anthony→
Activedirector · ~58y · appointed 2021-08-13
View their other companies + combined net worth →
COULSON, David→
Resigneddirector · ~28y · appointed 2021-08-13 · resigned 2021-09-23
Click a director name to see their full track record across all companies.
Recent filings (12 total)
accounts-with-accounts-type-micro-entity
accounts · AA
2026-05-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-25
accounts-with-accounts-type-micro-entity
accounts · AA
2025-07-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-29
accounts-with-accounts-type-micro-entity
accounts · AA
2024-05-26
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-04-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-28
accounts-with-accounts-type-micro-entity
accounts · AA
2023-05-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-07-28
appoint-person-director-company-with-name-date
officers · AP01
2021-09-23
termination-director-company-with-name-termination-date
officers · TM01
2021-09-23
incorporation-company
incorporation · NEWINC
2021-08-13