AMONGST LTD.

💤Zombieactive
13583147 · ltd · incorporated 2021-08-24
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Aug 2025
Net worth
£-715
book net assets
Opportunity
71/100
Strong
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What this business does
Primary activity: Other retail sale in non-specialised stores
Sector: Wholesale & retail
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
12 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Negative net assets
Liabilities exceed assets by £715
Net assets shrinking
Down £2,810 YoY

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
-£715
↓ 134% YoY
Current Assets
Current Liabilities
-£715-£153£409£971£2k£2kAug 2024Aug 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-08-312024-08-31
Total assets£1.7k
Net assets£-715£2.1k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 accounts
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (12 events)Click to expand
  1. 2026-04-17
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-05-09
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-05-08
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-09-12
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  5. 2023-04-13
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2022-04-27
    PAYNE, Ruth Elizabeth resigned
    director
  7. 2022-04-27
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  8. 2022-04-27
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  9. 2021-08-24
    🏢
    Company incorporated
    As AMONGST LTD.
  10. 2021-08-24
    ZOTOVA, Alexandra appointed
    director
  11. 2021-08-24
    PAYNE, Ruth Elizabeth appointed
    director
  12. 2021-08-24
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mrs Alexandra Zotova
Individual · British,Russian · DOB 12/1984 · age 42
2550%
25–50%board control25-50% shares · 25-50% voting · board control24/08/2021
1 historic (ceased) PSC
  • Mrs Ruth Elizabeth Payneceased 27/04/2022· 25-50% shares · 25-50% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2021-08-24
Jurisdictionengland-wales
Primary SIC47190 — Other retail sale in non-specialised stores

Registered office

Rose Cottage Mill Corner
Northiam
Rye
TN31 6HU
England

Filing status

Accounts
Next due: 2027-05-31
Last made up to: 2025-08-31
Confirmation statement
Next due: 2026-09-06
Last: 2025-08-23

Officers (1 active · 1 resigned)

ZOTOVA, Alexandra
director · ~42y · appointed 2021-08-24
View their other companies + combined net worth →
Active
PAYNE, Ruth Elizabeth
director · ~46y · appointed 2021-08-24 · resigned 2022-04-27
Resigned

Click a director name to see their full track record across all companies.

Recent filings (12 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-04-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-02
accounts-with-accounts-type-micro-entity
accounts · AA
2025-05-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-23
accounts-with-accounts-type-micro-entity
accounts · AA
2024-05-08
certificate-change-of-name-company
change-of-name · CERTNM
2023-09-12
confirmation-statement-with-updates
confirmation-statement · CS01
2023-09-06
accounts-with-accounts-type-micro-entity
accounts · AA
2023-04-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-09-04
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2022-04-27
termination-director-company-with-name-termination-date
officers · TM01
2022-04-27
incorporation-company
incorporation · NEWINC
2021-08-24