AJ SQUARED LTD

🌿Early-stageactive
13583698 · ltd · incorporated 2021-08-24
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Aug 2025
Net worth
£-2.2k
book net assets
Opportunity
70/100
Strong
🔔
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What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 70/100 (strong), bankability 70/100. Share purchase looks the cleaner deal structure. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
15 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Negative net assets
Liabilities exceed assets by £2,154
Net assets shrinking
Down £2,700 YoY

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
-£2k
↓ 495% YoY
Current Assets
£4k
↓ 65% YoY
Current Liabilities
-£2k£296£3k£5k£8k£10kAug 2024Aug 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2025-08-312024-08-31
Total assets£253£546
Current assets£3.6k£10.1k
Net assets£-2.2k£546

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
4
filings
  • 2 officers
  • 2 persons-with-significant-control
Last 90 days
5
filings
  • 2 officers
  • 2 persons-with-significant-control
  • 1 accounts
Last 180 days
5
filings
  • 2 officers
  • 2 persons-with-significant-control
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (14 events)Click to expand
  1. 2026-07-23
    📄
    change-person-director-company-with-change-date
    officers · CH01
  2. 2026-07-08
    📄
    change-person-director-company-with-change-date
    officers · CH01
  3. 2026-07-07
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  4. 2026-07-07
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  5. 2026-05-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2025-04-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2024-04-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2023-05-12
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2022-01-10
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  10. 2022-01-10
    📄
    change-person-director-company-with-change-date
    officers · CH01
  11. 2021-08-24
    🏢
    Company incorporated
    As AJ SQUARED LTD
  12. 2021-08-24
    ARAFAH, Jamileh appointed
    director
  13. 2021-08-24
    JAHIER, Alessandro appointed
    director
  14. 2021-08-24
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

58/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mrs Jamileh Arafah
Individual · Italian · DOB 08/1979 · age 47
2550%
25–50%board control25-50% shares · 25-50% voting · board control07/07/2026
Mr Alessandro Jahier
Individual · Italian · DOB 10/1971 · age 55
2550%
25–50%board control25-50% shares · 25-50% voting · board control24/08/2021
1 historic (ceased) PSC
  • Mrs Jamilleh Arafahceased 06/07/2026· 25-50% shares · 25-50% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2021-08-24
Jurisdictionengland-wales
Primary SIC70229 — Management consultancy activities other than financial management

Registered office

73 Stoneleigh Broadway Stoneleigh
Epsom
Surrey
KT17 2HP
United Kingdom

Filing status

Accounts
Next due: 2027-05-31
Last made up to: 2025-08-31
Confirmation statement
Next due: 2026-09-06
Last: 2025-08-23

Officers (2 active · 0 resigned)

ARAFAH, Jamileh
director · ~47y · appointed 2021-08-24
View their other companies + combined net worth →
Active
JAHIER, Alessandro
director · ~55y · appointed 2021-08-24
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (15 total)

change-person-director-company-with-change-date
officers · CH01
2026-07-23
change-person-director-company-with-change-date
officers · CH01
2026-07-08
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2026-07-07
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2026-07-07
accounts-with-accounts-type-micro-entity
accounts · AA
2026-05-21
confirmation-statement-with-updates
confirmation-statement · CS01
2025-09-01
accounts-with-accounts-type-micro-entity
accounts · AA
2025-04-30
confirmation-statement-with-updates
confirmation-statement · CS01
2024-09-02
accounts-with-accounts-type-micro-entity
accounts · AA
2024-04-26
confirmation-statement-with-updates
confirmation-statement · CS01
2023-08-23
accounts-with-accounts-type-micro-entity
accounts · AA
2023-05-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-08-31
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-01-10
change-person-director-company-with-change-date
officers · CH01
2022-01-10
incorporation-company
incorporation · NEWINC
2021-08-24