HERA LONDON LIMITED

🌿Early-stageactive
13620104 · ltd · incorporated 2021-09-14
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
book net assets
Opportunity
76/100
Strong
🔔
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What this business does
Primary activity: SIC 99999
Sector: Extraterritorial bodies
Investor take
Pursue
Strong opportunity: active trading company with strong profile and acceptable with review structure.

Opportunity 76/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: high (82/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (4 active, 4 linked, 3 with DOB)
85
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
12 connected companies via shared directors
81
Filing history
22 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Dec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-12-312023-12-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
  1. 2025-09-23
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2024-09-30
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  3. 2023-06-19
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  4. 2023-04-05
    📄
    change-person-director-company-with-change-date
    officers · CH01
  5. 2022-10-17
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  6. 2022-09-21
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC05
  7. 2022-01-27
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  8. 2022-01-27
    ✏️
    change-of-name-notice
    change-of-name · CONNOT
  9. 2022-01-17
    📄
    resolution
    resolution · RESOLUTIONS
  10. 2022-01-17
    📄
    memorandum-articles
    incorporation · MA
  11. 2022-01-13
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  12. 2022-01-13
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  13. 2022-01-13
    📄
    change-account-reference-date-company-current-extended
    accounts · AA01
  14. 2022-01-12
    BEADLE, Holly appointed
    director
  15. 2022-01-12
    STREETON, Georgia Richardson appointed
    director
  16. 2021-10-26
    GATELEY SECRETARIES LIMITED appointed
    corporate-secretary
  17. 2021-10-26
    📄
    appoint-corporate-secretary-company-with-name-date
    officers · AP04
  18. 2021-10-26
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  19. 2021-10-15
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  20. 2021-10-15
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  21. 2021-09-14
    🏢
    Company incorporated
    As HERA LONDON LIMITED
  22. 2021-09-14
    RICHARDSON, Paul Stephen appointed
    director
  23. 2021-09-14
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

65/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Founder age: Director aged approximately 67 — succession pressure is live.

Succession & seller-readiness

50/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 67. Approaching typical UK retirement age — succession thinking likely.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Hera Clothing Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Hera Clothing Limited
Corporate parent · holds 75-100% shares · board control
ultimate parent
HERA LONDON LIMITED
This company · 13620104

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Hera Clothing Limited
Corporate entity
75100%
75–100%board control75-100% shares · 75-100% voting · board control13/10/2021
1 historic (ceased) PSC
  • Mr Paul Stephen Richardsonceased 13/10/2021· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2021-09-14
Jurisdictionengland-wales
Primary SIC99999 — SIC 99999

Registered office

1 George Street
Wolverhampton
WV2 4DG
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-09-27
Last: 2025-09-13

Officers (4 active · 0 resigned)

GATELEY SECRETARIES LIMITED
corporate-secretary · appointed 2021-10-26
View their other companies + combined net worth →
Active
BEADLE, Holly
director · ~37y · appointed 2022-01-12
View their other companies + combined net worth →
Active
RICHARDSON, Paul Stephen
director · ~67y · appointed 2021-09-14
View their other companies + combined net worth →
Active
STREETON, Georgia Richardson
director · ~32y · appointed 2022-01-12
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (22 total)

accounts-with-accounts-type-dormant
accounts · AA
2025-09-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-22
accounts-with-accounts-type-dormant
accounts · AA
2024-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-09-27
accounts-with-accounts-type-dormant
accounts · AA
2023-06-19
change-person-director-company-with-change-date
officers · CH01
2023-04-05
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-10-17
change-to-a-person-with-significant-control
persons-with-significant-control · PSC05
2022-09-21
confirmation-statement-with-updates
confirmation-statement · CS01
2022-09-21
certificate-change-of-name-company
change-of-name · CERTNM
2022-01-27
change-of-name-notice
change-of-name · CONNOT
2022-01-27
resolution
resolution · RESOLUTIONS
2022-01-17
memorandum-articles
incorporation · MA
2022-01-17
appoint-person-director-company-with-name-date
officers · AP01
2022-01-13