AMBITION FINANCIAL PLANNING LTD
🌿Early-stageactive
13682196 · ltd · incorporated 2021-10-15
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Oct 2025
Net worth
—
book net assets
Opportunity
76/100
Strong
What this business does
Primary activity: Financial intermediation not elsewhere classified
Sector: Financial & insurance
Investor take
PursueActive trading company. Family succession underway — not a classic acquisition target.
Opportunity 76/100 (strong), bankability 70/100. Same-surname younger director in place — likely family handover, not open to sale. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
19 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-10-31 | 2024-10-31 |
|---|---|---|
| Average employees | 200 | 200 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
1
filing
- • 1 accounts
Last 90 days
1
filing
- • 1 accounts
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
- 2026-06-03📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-11-15📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-11-15📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-07-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-09-18📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-09-16📄change-person-director-company-with-change-dateofficers · CH01
- 2024-09-16📄change-person-director-company-with-change-dateofficers · CH01
- 2024-09-16📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-09-16📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-03-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-01-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-11-25📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-11-25📄change-person-director-company-with-change-dateofficers · CH01
- 2021-11-25📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-11-23➕FILBURN, Rachel Watson appointeddirector
- 2021-10-15🏢Company incorporatedAs AMBITION FINANCIAL PLANNING LTD
- 2021-10-15➕FILBURN, Brian James appointeddirector
- 2021-10-15📄incorporation-companyincorporation · NEWINC
Owner dependency
74/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Senior director age: Director aged approximately 63 — approaching natural succession window.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
16/100
No succession signalNo meaningful acquirability indicators from public data.
SIGNALS
- primaryFamily succession underway: Not a takeover target — FILBURN, Brian James (same surname) appointed 2021-10-15. Pattern consistent with intra-family handover.
- primaryFounder aged 63+: Senior director is approximately 63. Approaching typical UK retirement age — succession thinking likely.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Brian James Filburn Individual · British · DOB 02/1977 · age 49 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 15/10/2021 |
1 historic (ceased) PSC
- Mrs Rachel Watson Filburnceased 19/10/2024· 25-50% shares · 25-50% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
| A ONE LONDON RISK SERVICES LTD→ 12199926 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ALEXANDER ADAMS MORTGAGE SERVICES LTD→ 10670978 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| ALTIUS CORPORATE DESIGN AND BUILD LIMITED→ 04345644 · est 2001 · no financials extracted | — | — | — | — | 24y | — | — |
| ALTOLA LIMITED→ 16453667 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AMAC MORTGAGES LIMITED→ 04311930 · est 2001 · no financials extracted | — | — | — | — | 24y | — | — |
| AMI GROUP HOLDINGS LTD→ 11817055 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| AMS COMMUNICATIONS LTD→ 12375300 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| AMUNO INVESTMENTS LIMITED→ 08768713 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| ANDREW CAIRNS LIMITED→ 06139060 · est 2007 · no financials extracted | — | — | — | — | 19y | — | — |
| ANDREW DE JERSEY LIMITED→ 09453546 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
| ANGLEBURY ASSET MANAGEMENT LIMITED→ 06514449 · est 2008 · no financials extracted | — | — | — | — | 18y | — | — |
| AP COMMERCIAL FINANCE LIMITED→ 13808561 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2021-10-15
Jurisdictionengland-wales
Primary SIC64999 — Financial intermediation not elsewhere classified
Registered office
Suite 8 Bourne Gate
25 Bourne Valley Road
Poole
Dorset
BH12 1DY
United Kingdom
Filing status
Accounts
Next due: 2027-07-31
Last made up to: 2025-10-31
Confirmation statement
Next due: 2026-10-29
Last: 2025-10-15
Officers (2 active · 0 resigned)
FILBURN, Brian James→
Activedirector · ~49y · appointed 2021-10-15
View their other companies + combined net worth →
FILBURN, Rachel Watson→
Activedirector · ~63y · appointed 2021-11-23
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (19 total)
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-06-03
confirmation-statement-with-updates
confirmation-statement · CS01
2025-11-15
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-11-15
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-11-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-07-31
confirmation-statement-with-updates
confirmation-statement · CS01
2024-10-27
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-09-18
change-person-director-company-with-change-date
officers · CH01
2024-09-16
change-person-director-company-with-change-date
officers · CH01
2024-09-16
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-09-16
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-09-16
accounts-with-accounts-type-micro-entity
accounts · AA
2024-03-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-24
accounts-with-accounts-type-micro-entity
accounts · AA
2023-01-25
confirmation-statement-with-updates
confirmation-statement · CS01
2022-10-19