AEH COSMETICS LTD

🌿Early-stageactive
13721167 · ltd · incorporated 2021-11-03
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Mar 2025
Net worth
book net assets
Opportunity
70/100
Strong
🔔
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What this business does
Primary activity: SIC 46450
Sector: Wholesale & retail
ALSO REGISTERED FOR
  • 47750Retail sale of cosmetic and toilet articles in specialised stores
Investor take
Pursue
Strong opportunity: active trading company with strong profile and acceptable with review structure.

Opportunity 70/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
11 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Mar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-03-312024-03-31
Average employees0200

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (10 events)Click to expand
  1. 2025-12-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-03-27
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  3. 2025-02-09
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  4. 2024-12-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2023-07-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2023-07-10
    📄
    change-account-reference-date-company-current-extended
    accounts · AA01
  7. 2021-11-03
    🏢
    Company incorporated
    As AEH COSMETICS LTD
  8. 2021-11-03
    ADAM, Naeem appointed
    director
  9. 2021-11-03
    ADAM, Naseema appointed
    director
  10. 2021-11-03
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

66/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

1 low
Multiple registered office changes
low

Multiple address changes in a short period can indicate operational instability or admin disorder.

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Naeem Adam
Individual · British · DOB 01/1984 · age 42
2550%
25–50%25-50% shares · 25-50% voting03/11/2021
Mrs Naseema Adam
Individual · British · DOB 10/1985 · age 41
2550%
25–50%25-50% shares · 25-50% voting03/11/2021

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2021-11-03
Jurisdictionengland-wales
Primary SIC46450 — SIC 46450

Registered office

27 Old Gloucester Street
London
WC1N 3AX
England

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-11-16
Last: 2025-11-02

Officers (2 active · 0 resigned)

ADAM, Naeem
director · ~42y · appointed 2021-11-03
View their other companies + combined net worth →
Active
ADAM, Naseema
director · ~41y · appointed 2021-11-03
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (11 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-11-02
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-03-27
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-02-09
accounts-with-accounts-type-micro-entity
accounts · AA
2024-12-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-06
accounts-with-accounts-type-micro-entity
accounts · AA
2023-07-25
change-account-reference-date-company-current-extended
accounts · AA01
2023-07-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-11-02
incorporation-company
incorporation · NEWINC
2021-11-03