200APPS LTD
🌿Early-stageactive
13732859 · ltd · incorporated 2021-11-09
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Nov 2024
Net worth
—
book net assets
Opportunity
70/100
Strong
What this business does
Primary activity: Information technology consultancy activities
Sector: Information & communication
Investor take
PursueStrong opportunity: active trading company with strong profile and acceptable with review structure.
Opportunity 70/100 (strong), bankability 70/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
14 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-11-30 | 2023-11-30 |
|---|---|---|
| Average employees | 200 | 200 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (13 events)Click to expand
- 2025-04-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-01-31📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-01-25📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-07-12📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-03-11📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-06-01📄change-person-director-company-with-change-dateofficers · CH01
- 2022-06-01📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-06-01📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-06-01📄change-person-director-company-with-change-dateofficers · CH01
- 2021-11-09🏢Company incorporatedAs 200APPS LTD
- 2021-11-09➕DA CRUZ DE SOUSA, Joao Carlos appointeddirector
- 2021-11-09➕FEIJO BERTONCELLO, Marina appointeddirector
- 2021-11-09📄incorporation-companyincorporation · NEWINC
Owner dependency
58/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Joao Carlos Da Cruz De Sousa Individual · Portuguese · DOB 08/1987 · age 39 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 09/11/2021 |
Mrs Marina Feijo Bertoncello Individual · Portuguese · DOB 09/1987 · age 39 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 09/11/2021 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Technology · EC postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 1 FIRST STREET LTD→ 16621446 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 123 CLICK LIMITED→ 14662523 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| 16PROTONS LTD→ 08814031 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| 1771 TECHNOLOGIES LIMITED→ 15172884 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| 1QG GROUP LIMITED→ 16121837 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| 1ST ADTUBE LIMITED→ 10516561 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| 1TAP APP LIMITED→ 10000547 · est 2016 · no financials extracted | — | — | — | — | 10y | — | — |
| 1UT LTD→ 16410843 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 21:RS LTD→ 13643647 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| 218 LTD→ 11520402 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| 22 CARDAMON PROJECT LIMITED→ 16509418 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 22 DRIVES LIMITED→ 15200727 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2021-11-09
Jurisdictionengland-wales
Primary SIC62020 — Information technology consultancy activities
Registered office
3rd Floor 86-90 Paul Street
London
EC2A 4NE
England
Filing status
Accounts
Next due: 2026-08-31
Last made up to: 2024-11-30
Confirmation statement
Next due: 2026-11-22
Last: 2025-11-08
Officers (2 active · 0 resigned)
DA CRUZ DE SOUSA, Joao Carlos→
Activedirector · ~39y · appointed 2021-11-09
View their other companies + combined net worth →
FEIJO BERTONCELLO, Marina→
Activedirector · ~39y · appointed 2021-11-09
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (14 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-11-08
accounts-with-accounts-type-micro-entity
accounts · AA
2025-04-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-13
accounts-with-accounts-type-micro-entity
accounts · AA
2024-01-31
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-01-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-08
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-07-12
accounts-with-accounts-type-micro-entity
accounts · AA
2023-03-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-11-12
change-person-director-company-with-change-date
officers · CH01
2022-06-01
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-06-01
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-06-01
change-person-director-company-with-change-date
officers · CH01
2022-06-01
incorporation-company
incorporation · NEWINC
2021-11-09