ANALYST ALPHA GENERATION LIMITED

🌿Early-stageactive
13734900 · ltd · incorporated 2021-11-10
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
Opportunity decay
approaching window · 12-months
Approaching a transaction window — refinance or sale event plausible in the next 12 months.
  • · Oldest live charge 3.6y old — refinance window within 12 months
🔒Estimated value
Upgrade to see
Turnover
year to Mar 2025
Net worth
book net assets
Opportunity
71/100
Strong
🔔
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What this business does
Primary activity: Other activities auxiliary to financial services, except insurance and pension funding
Sector: Financial & insurance
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 71/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).

🏦

Refinance opportunity

1 live charge · oldest 3.6y

75/100
ready

Refinance conversation should be productive — structure clean and timing right.

  • · Charge age ~3.6 years — mid-life; refi window approaching.
  • · Single lender — cleanest path to refinance.
  • · Legal-friction score 15/100 — clean.

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
4 officers (3 active, 4 linked, 3 with DOB)
85
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
25 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Mar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-03-312024-03-31
Average employees21002300

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
2
filings
  • 2 capital
Counts from Companies House filing history.
Corporate timeline (28 events)Click to expand
  1. 2026-02-26
    📄
    capital-cancellation-shares
    capital · SH06
  2. 2026-02-26
    📄
    capital-return-purchase-own-shares
    capital · SH03
  3. 2025-10-13
    📄
    accounts-with-accounts-type-small
    accounts · AA
  4. 2025-03-12
    📄
    capital-alter-shares-redemption-statement-of-capital
    capital · SH02
  5. 2024-07-23
    📄
    accounts-with-accounts-type-small
    accounts · AA
  6. 2024-06-14
    📄
    capital-allotment-shares
    capital · SH01
  7. 2024-05-15
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  8. 2024-05-13
    MADDEN, Neil Christopher resigned
    director
  9. 2024-04-10
    📄
    second-filing-of-director-appointment-with-name
    officers · RP04AP01
  10. 2024-04-04
    📄
    resolution
    resolution · RESOLUTIONS
  11. 2024-04-01
    KNOWLES, Elizabeth appointed
    director
  12. 2024-03-27
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  13. 2023-12-18
    📄
    accounts-with-accounts-type-small
    accounts · AA
  14. 2023-09-21
    📄
    appoint-person-secretary-company-with-name-date
    officers · AP03
  15. 2023-09-12
    KNOWLES, Elizabeth appointed
    secretary
  16. 2023-07-25
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  17. 2023-06-12
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  18. 2022-12-05
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  19. 2022-12-05
    📄
    memorandum-articles
    incorporation · MA
  20. 2022-12-02
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  21. 2022-12-02
    📄
    resolution
    resolution · RESOLUTIONS
  22. 2022-12-02
    📄
    mortgage-create-with-deed-with-charge-number-charge-creation-date
    mortgage · MR01
  23. 2022-12-01
    MADDEN, Neil Christopher appointed
    director
  24. 2022-12-01
    📄
    capital-allotment-shares
    capital · SH01
  25. 2022-12-01
    🔒
    Charge registered #1
    Lender: Handelsbanken PLC
  26. 2021-11-10
    🏢
    Company incorporated
    As ANALYST ALPHA GENERATION LIMITED
  27. 2021-11-10
    HILEY, Mark Christopher appointed
    director
  28. 2021-11-10
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

58/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Mark Christopher Hiley
Individual · British · DOB 08/1980 · age 46
5075%
50–75%board control50-75% shares · 50-75% voting · board control10/11/2021

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2021-11-10
Jurisdictionengland-wales
Primary SIC66190 — Other activities auxiliary to financial services, except insurance and pension funding

Registered office

35 Bedford Road
London
SW4 7EF
United Kingdom

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-11-23
Last: 2025-11-09

Officers (3 active · 1 resigned)

KNOWLES, Elizabeth
secretary · appointed 2023-09-12
View their other companies + combined net worth →
Active
HILEY, Mark Christopher
director · ~46y · appointed 2021-11-10
View their other companies + combined net worth →
Active
KNOWLES, Elizabeth
director · ~52y · appointed 2024-04-01
View their other companies + combined net worth →
Active
MADDEN, Neil Christopher
director · ~48y · appointed 2022-12-01 · resigned 2024-05-13
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

1
Total charges
1
Outstanding
1
Active lenders
Status:Lender:1 of 1 shown
TypeProperties
outstanding
Handelsbanken
Handelsbanken PLC
A registered charge01/12/2022
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (25 total)

capital-cancellation-shares
capital · SH06
2026-02-26
capital-return-purchase-own-shares
capital · SH03
2026-02-26
confirmation-statement-with-updates
confirmation-statement · CS01
2025-11-11
accounts-with-accounts-type-small
accounts · AA
2025-10-13
capital-alter-shares-redemption-statement-of-capital
capital · SH02
2025-03-12
confirmation-statement-with-updates
confirmation-statement · CS01
2024-11-13
accounts-with-accounts-type-small
accounts · AA
2024-07-23
capital-allotment-shares
capital · SH01
2024-06-14
termination-director-company-with-name-termination-date
officers · TM01
2024-05-15
second-filing-of-director-appointment-with-name
officers · RP04AP01
2024-04-10
resolution
resolution · RESOLUTIONS
2024-04-04
appoint-person-director-company-with-name-date
officers · AP01
2024-03-27
accounts-with-accounts-type-small
accounts · AA
2023-12-18
confirmation-statement-with-updates
confirmation-statement · CS01
2023-11-16
appoint-person-secretary-company-with-name-date
officers · AP03
2023-09-21