A GREAT BRITISH CAKE SHOP LTD

💤Zombieactive
13783238 · ltd · incorporated 2021-12-06
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
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Turnover
year to Dec 2024
Net worth
£2.9k
book net assets
Opportunity
71/100
Strong
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What this business does
Primary activity: Retail sale of bread, cakes, flour confectionery and sugar confectionery in specialised stores
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and acceptable with review structure.

Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -61% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
12 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Positive net assets
Net assets £2,890
Cash draining
Cash down 61% YoY
Cash YoY
-61%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£2k
↓ 61% YoY
Net Worth
£3k
↑ 36% YoY
Current Assets
£7k
↓ 19% YoY
Current Liabilities
£0£2k£3k£5k£7k£9kDec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-12-312023-12-31
Total assets£2.9k£2.1k
Current assets£6.9k£8.6k
Cash£1.8k£4.7k
Debtors£1.6k£931
Net assets£2.9k£2.1k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (10 events)Click to expand
  1. 2025-09-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-12-12
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  3. 2024-09-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-06-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2023-01-08
    📄
    change-person-director-company-with-change-date
    officers · CH01
  6. 2023-01-08
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  7. 2023-01-04
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2021-12-06
    🏢
    Company incorporated
    As A GREAT BRITISH CAKE SHOP LTD
  9. 2021-12-06
    PUGH, Marie Claire appointed
    director
  10. 2021-12-06
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mrs Marie Claire Pugh
Individual · British · DOB 06/1977 · age 49
75100%
75-100% shares06/12/2021

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2021-12-06
Jurisdictionengland-wales
Primary SIC47240 — Retail sale of bread, cakes, flour confectionery and sugar confectionery in specialised stores

Registered office

Pages Court
High Street
Petersfield
GU32 3JT
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-12-19
Last: 2025-12-05

Officers (1 active · 0 resigned)

PUGH, Marie Claire
director · ~49y · appointed 2021-12-06
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (12 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-05
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-09-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-12-13
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-12-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-01-09
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-06-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-01-08
change-person-director-company-with-change-date
officers · CH01
2023-01-08
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-01-08
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-01-04
incorporation-company
incorporation · NEWINC
2021-12-06