AFW SPORTS LIMITED
🌿Early-stageactive
13789074 · ltd · incorporated 2021-12-08
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
—
book net assets
Opportunity
75/100
Strong
What this business does
Primary activity: Other sports activities
Sector: Arts, entertainment & recreation
Investor take
PursueActive trading company with a 75-year-old founder — textbook succession opportunity.
Opportunity 75/100 (strong), bankability 70/100. Strong seller-intent signal (60/100, director aged 75). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
14 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Average employees | 200 | 200 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (13 events)Click to expand
- 2025-09-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-09-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-09-20📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-10-28📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-10-27📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-10-27📄change-person-director-company-with-change-dateofficers · CH01
- 2022-05-10➕KEANE, Janet appointeddirector
- 2022-05-10📄appoint-person-director-company-with-name-dateofficers · AP01
- 2022-05-10📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2022-05-10📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-12-08🏢Company incorporatedAs AFW SPORTS LIMITED
- 2021-12-08➕KEANE, Aidan Francis appointeddirector
- 2021-12-08📄incorporation-companyincorporation · NEWINC
Owner dependency
81/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder age: Director aged approximately 75 — succession pressure is live.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
66/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 70+: Senior director is approximately 75 years old. Natural succession window is now.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Janet Keane Individual · British · DOB 12/1958 · age 68 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 10/05/2022 |
Mr Aidan Francis Keane Individual · Irish · DOB 09/1951 · age 75 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 08/12/2021 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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| ACACIA CENTRE LIMITED→ 07178885 · est 2010 · no financials extracted | — | — | — | — | 16y | — | — |
| ACADEMY OF DANCE RAH LTD→ 15120538 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ADVENTUREVENTURE LTD→ 14073212 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| AFC MANSFIELD LIMITED→ 08091272 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| AFRICAN CORNER NOTTS CIC→ 13086470 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| AGILITY VISION SHOWS LTD→ 17089060 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2021-12-08
Jurisdictionengland-wales
Primary SIC93199 — Other sports activities
Registered office
52a Rectory Road
West Bridgford
Nottingham
NG2 6BU
United Kingdom
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-12-21
Last: 2025-12-07
Officers (2 active · 0 resigned)
KEANE, Aidan Francis→
Activedirector · ~75y · appointed 2021-12-08
View their other companies + combined net worth →
KEANE, Janet→
Activedirector · ~68y · appointed 2022-05-10
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (14 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-05
accounts-with-accounts-type-micro-entity
accounts · AA
2025-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-12-22
accounts-with-accounts-type-micro-entity
accounts · AA
2024-09-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-12-21
accounts-with-accounts-type-micro-entity
accounts · AA
2023-09-20
confirmation-statement-with-updates
confirmation-statement · CS01
2022-12-15
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-10-28
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-10-27
change-person-director-company-with-change-date
officers · CH01
2022-10-27
appoint-person-director-company-with-name-date
officers · AP01
2022-05-10
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2022-05-10
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-05-10
incorporation-company
incorporation · NEWINC
2021-12-08