ALL SALTS LIMITED

💤Zombieactive
13814668 · ltd · incorporated 2021-12-22
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
book net assets
Opportunity
71/100
Strong
🔔
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What this business does
Primary activity: Agents involved in the sale of a variety of goods
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: active trading company with strong profile and acceptable with review structure.

Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (70/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
10 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-12-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 accounts
Last 180 days
2
filings
  • 1 accounts
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (8 events)Click to expand
  1. 2026-04-10
    📄
    change-account-reference-date-company-previous-extended
    accounts · AA01
  2. 2025-03-10
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  3. 2025-02-06
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  4. 2024-01-08
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  5. 2023-01-10
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  6. 2021-12-22
    🏢
    Company incorporated
    As ALL SALTS LIMITED
  7. 2021-12-22
    DONALDSON, Jason appointed
    director
  8. 2021-12-22
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Jason Donaldson
Individual · British · DOB 05/1986 · age 40
75100%
75–100%board control75-100% shares · 75-100% voting · board control22/12/2021

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2021-12-22
Jurisdictionengland-wales
Primary SIC46190 — Agents involved in the sale of a variety of goods

Registered office

34 Clarence Street
Southend-On-Sea
Essex
SS1 1BD
United Kingdom

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-01-04
Last: 2025-12-21

Officers (1 active · 0 resigned)

DONALDSON, Jason
director · ~40y · appointed 2021-12-22
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (10 total)

change-account-reference-date-company-previous-extended
accounts · AA01
2026-04-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-04
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-03-10
accounts-with-accounts-type-dormant
accounts · AA
2025-02-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-01-24
accounts-with-accounts-type-dormant
accounts · AA
2024-01-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-12-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-01-10
accounts-with-accounts-type-dormant
accounts · AA
2023-01-10
incorporation-company
incorporation · NEWINC
2021-12-22