ABSOLUTE PLAY LTD
🌿Early-stageactive
13839306 · ltd · incorporated 2022-01-10
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£34.2k
book net assets
Opportunity
71/100
Strong
What this business does
Primary activity: Other service activities n.e.c.
Sector: Other service activities
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and acceptable with review structure.
Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (2 active, 4 linked, 4 with DOB)
90
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
25 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £34,241
Net assets shrinking
Down £20,704 YoY
Cash YoY
+42%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£126k
↑ 42% YoY
Net Worth
£34k
↓ 38% YoY
Current Assets
£147k
↓ 56% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £34.2k | £54.9k |
| Current assets | £147.1k | £337.8k |
| Cash | £125.9k | £88.5k |
| Debtors | £21.1k | £249.3k |
| Net assets | £34.2k | £54.9k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
2
filings
- • 2 gazette
Last 90 days
4
filings
- • 2 gazette
- • 1 confirmation-statement
- • 1 officers
Last 180 days
7
filings
- • 4 officers
- • 2 gazette
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (28 events)Click to expand
- 2026-04-22📄gazette-filings-brought-up-to-dategazette · DISS40
- 2026-04-21📄gazette-notice-compulsorygazette · GAZ1
- 2026-04-15📄change-person-director-company-with-change-dateofficers · CH01
- 2026-02-03📄change-person-director-company-with-change-dateofficers · CH01
- 2026-01-21📄change-person-director-company-with-change-dateofficers · CH01
- 2025-12-18📄change-person-director-company-with-change-dateofficers · CH01
- 2025-08-18📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-08-01➕KRAUSS, Errol appointeddirector
- 2025-07-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-06-11📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-06-10➖CHALK, James resigneddirector
- 2025-06-10📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-06-10📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-06-10📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-04-07📄capital-alter-shares-subdivisioncapital · SH02
- 2025-03-18📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-03-14➖DEAN, Thomas Charles resigneddirector
- 2024-05-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-04-08📄change-person-director-company-with-change-dateofficers · CH01
- 2024-04-08📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-06-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-06-29📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2022-12-06📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-01-10🏢Company incorporatedAs ABSOLUTE PLAY LTD
- 2022-01-10➕KRAUSS, Elizabeth Charlotte appointeddirector
- 2022-01-10➕CHALK, James appointeddirector
- 2022-01-10➕DEAN, Thomas Charles appointeddirector
- 2022-01-10📄incorporation-companyincorporation · NEWINC
Owner dependency
66/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Elizabeth Charlotte Krauss Individual · English · DOB 10/1987 · age 39 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 10/01/2022 |
2 historic (ceased) PSCs
- Mr Thomas Charles Deanceased 10/06/2025· 25-50% shares · 25-50% voting · board control
- Mr James Chalkceased 10/06/2025· 25-50% shares · 25-50% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Trade services · HU postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 121BOOTFERRY LIMITED→ 09927132 · est 2015 · no financials extracted | — | — | — | — | 10y | — | — |
| 147 SOCIAL LIMITED→ 12441648 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| 24/7 EXCEPTIONAL CARE & RECRUITMENT SERVICES LIMITED→ 13168112 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| 5 NAILS & SPA LIMITED→ 14280094 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| 5 STAR BARBER 1 LTD→ 15256170 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| A1 HOSETEK LTD→ 06523711 · est 2008 · no financials extracted | — | — | — | — | 18y | — | — |
| A1NATSERVE LTD→ 12072773 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ABBEY TEXTILES LIMITED→ 05618748 · est 2005 · no financials extracted | — | — | — | — | 20y | — | — |
| ABBOTRACK SECURITY SOLUTIONS LIMITED→ 11130587 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| ABR FREELANCE LTD→ 08700004 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| ACCE DRY CLEANERS LIMITED→ 16441361 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ACCESS TREE CARE LIMITED→ 10109058 · est 2016 · no financials extracted | — | — | — | — | 10y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2022-01-10
Jurisdictionengland-wales
Primary SIC96090 — Other service activities n.e.c.
Registered office
Office F1 Beverley Enterprise Centre
Beck View Road
Beverley
HU17 0JT
United Kingdom
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-01-23
Last: 2026-01-09
Officers (2 active · 2 resigned)
KRAUSS, Elizabeth Charlotte→
Activedirector · ~39y · appointed 2022-01-10
View their other companies + combined net worth →
KRAUSS, Errol→
Activedirector · ~41y · appointed 2025-08-01
View their other companies + combined net worth →
CHALK, James→
Resigneddirector · ~51y · appointed 2022-01-10 · resigned 2025-06-10
DEAN, Thomas Charles→
Resigneddirector · ~42y · appointed 2022-01-10 · resigned 2025-03-14
Click a director name to see their full track record across all companies.
Recent filings (25 total)
gazette-filings-brought-up-to-date
gazette · DISS40
2026-04-22
gazette-notice-compulsory
gazette · GAZ1
2026-04-21
confirmation-statement-with-updates
confirmation-statement · CS01
2026-04-15
change-person-director-company-with-change-date
officers · CH01
2026-04-15
change-person-director-company-with-change-date
officers · CH01
2026-02-03
change-person-director-company-with-change-date
officers · CH01
2026-01-21
change-person-director-company-with-change-date
officers · CH01
2025-12-18
appoint-person-director-company-with-name-date
officers · AP01
2025-08-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-07-31
termination-director-company-with-name-termination-date
officers · TM01
2025-06-11
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-06-10
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-06-10
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-06-10
capital-alter-shares-subdivision
capital · SH02
2025-04-07
termination-director-company-with-name-termination-date
officers · TM01
2025-03-18