ADFLUENTIAL LIMITED
- 62012Business and domestic software development
- 63120Web portals
- 73110Advertising agencies
Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Refinance opportunity
1 live charge · oldest 1.1y
Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.
- · Newest facility, 1.1 years old — likely still in initial term.
- · Single lender — cleanest path to refinance.
- · Distress signals active — lender appetite narrows.
Data confidence
Overall: high (81/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-12-31 | 2024-12-31 |
|---|---|---|
| Total assets | £1.6k | £4.6k |
| Current assets | £382.2k | £192.1k |
| Cash | £139.3k | £23.8k |
| Debtors | £242.9k | £168.4k |
| Net assets | £402 | £2.9k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 accounts
- • 1 confirmation-statement
- • 2 confirmation-statement
- • 1 accounts
Corporate timeline (20 events)Click to expand
- 2026-05-15📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-06-04📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2025-06-02🔒Charge registered #1Lender: Investec Capital Solutions Limited
- 2025-04-24📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2025-04-24📄change-person-director-company-with-change-dateofficers · CH01
- 2025-04-24📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-04-24📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-04-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-03-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-12-22📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-04-14📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-03-10📄memorandum-articlesincorporation · MA
- 2023-03-10📄resolutionresolution · RESOLUTIONS
- 2023-02-20📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2023-02-17📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2023-02-17📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-09-08📄change-account-reference-date-company-current-shortenedaccounts · AA01
- 2022-01-19🏢Company incorporatedAs ADFLUENTIAL LIMITED
- 2022-01-19➕MILNES, Matthew Simon appointeddirector
- 2022-01-19📄incorporation-companyincorporation · NEWINC
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanGroup structure
Milnes Management Services Ltd holds 25-50% — a significant corporate investor but not a controlling parent.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
2 active beneficial owners · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Matthew Simon Milnes Individual · British · DOB 12/1987 · age 39 | 25–50% | 75–100% | board control75-100% shares · 75-100% voting · board control | 19/01/2022 |
Milnes Management Services Ltd Corporate entity | 25–50% | — | 25-50% shares | 19/01/2022 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 0 resigned)
Click a director name to see their full track record across all companies.
Mortgages & charges
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Investec Capital Solutions Investec Capital Solutions Limited | A registered charge | 2 properties | 02/06/2025 | — |