CGP LONG FINANCIAL PLANNING LTD
🌿Early-stageactive
13944678 · ltd · incorporated 2022-02-28
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£20.4k
book net assets
Opportunity
70/100
Strong
What this business does
Primary activity: Financial intermediation not elsewhere classified
Sector: Financial & insurance
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and acceptable with review structure.
Opportunity 70/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
15 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Positive net assets
Net assets £20,449
Cash YoY
+95%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£20k
↑ 95% YoY
Net Worth
£20k
↑ 1.1% YoY
Current Assets
£29k
↑ 25% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £21.0k | £20.3k |
| Current assets | £28.6k | £22.8k |
| Cash | £19.8k | £10.2k |
| Debtors | £8.8k | £12.7k |
| Net assets | £20.4k | £20.2k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (14 events)Click to expand
- 2025-11-28📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2024-10-08📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2024-03-06📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-03-06📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2023-10-16📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2023-09-29📄memorandum-articlesincorporation · MA
- 2023-09-29📄resolutionresolution · RESOLUTIONS
- 2023-09-28📄capital-allotment-sharescapital · SH01
- 2023-09-28📄capital-name-of-class-of-sharescapital · SH08
- 2022-05-31📄change-account-reference-date-company-current-extendedaccounts · AA01
- 2022-02-28🏢Company incorporatedAs CGP LONG FINANCIAL PLANNING LTD
- 2022-02-28➕LONG, Christopher George Patrick appointeddirector
- 2022-02-28➕LONG, Sarah-Louise Verity appointeddirector
- 2022-02-28📄incorporation-companyincorporation · NEWINC
Owner dependency
81/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder name in company name: Company name contains director surname "LONG" — strong identity link between founder and business.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Sarah-Louise Verity Long Individual · British · DOB 01/1992 · age 34 | 25–50% | — | 25-50% shares | 01/03/2023 |
Mr Christopher George Patrick Long Individual · British · DOB 08/1991 · age 35 | 25–50% | 75–100% | board control75-100% shares · 75-100% voting · board control | 28/02/2022 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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| COLCHESTER MORTGAGES LIMITED→ 16041143 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| CPO INVESTMENTS LIMITED→ 16585640 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| CREDIT VIBE FINANCE LIMITED→ 10484704 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| CROWN INSURANCE CONSULTANCY LTD→ 06273334 · est 2007 · no financials extracted | — | — | — | — | 18y | — | — |
| DAVID VAUGHAN LTD→ 11296680 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| DAVIES INVESTMENT STRATEGIES LTD→ 14966828 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2022-02-28
Jurisdictionengland-wales
Primary SIC64999 — Financial intermediation not elsewhere classified
Registered office
43 Riverside Way
Kelvedon
Colchester
Essex
CO5 9LX
United Kingdom
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-03-14
Last: 2026-02-28
Officers (2 active · 0 resigned)
LONG, Christopher George Patrick→
Activedirector · ~35y · appointed 2022-02-28
View their other companies + combined net worth →
LONG, Sarah-Louise Verity→
Activedirector · ~34y · appointed 2022-02-28
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (15 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-03-03
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2025-11-28
confirmation-statement-with-updates
confirmation-statement · CS01
2025-03-05
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2024-10-08
confirmation-statement-with-updates
confirmation-statement · CS01
2024-03-11
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-03-06
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-03-06
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-10-16
memorandum-articles
incorporation · MA
2023-09-29
resolution
resolution · RESOLUTIONS
2023-09-29
capital-allotment-shares
capital · SH01
2023-09-28
capital-name-of-class-of-shares
capital · SH08
2023-09-28
confirmation-statement-with-updates
confirmation-statement · CS01
2023-03-13
change-account-reference-date-company-current-extended
accounts · AA01
2022-05-31
incorporation-company
incorporation · NEWINC
2022-02-28