10TIER MARKETING LTD
💤Zombieactive
14015492 · ltd · incorporated 2022-03-31
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£0
book net assets
Opportunity
71/100
Strong
What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
PursueStrong opportunity: active trading company with strong profile and acceptable with review structure.
Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (77/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
7 officers (1 active, 7 linked, 5 with DOB)
84
Ownership & PSC
1 active PSC(s) of 6 total, 6 with control declared
90
Director network
Network not yet resolved
30
Filing history
33 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£0
Current Assets
£0
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £0 | £0 |
| Current assets | £0 | £0 |
| Net assets | £0 | £0 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
1
filing
- • 1 confirmation-statement
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
2
filings
- • 1 confirmation-statement
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (35 events)Click to expand
- 2025-12-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-12-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-10-30📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-10-29📄change-person-director-company-with-change-dateofficers · CH01
- 2024-04-25📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-04-24📄change-person-director-company-with-change-dateofficers · CH01
- 2023-12-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-10-14📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2023-10-06➖SALEEM, Sehrish resignedsecretary
- 2023-05-25➕SALEEM, Sehrish appointedsecretary
- 2023-05-25📄appoint-person-secretary-company-with-name-dateofficers · AP03
- 2022-09-30➕AHMED, Danial appointeddirector
- 2022-09-30➖AHMED, Farhan resigneddirector
- 2022-09-30📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-09-30📄termination-director-company-with-name-termination-dateofficers · TM01
- 2022-09-30📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2022-09-30📄appoint-person-director-company-with-name-dateofficers · AP01
- 2022-09-09➖AHMED, Danial resigneddirector
- 2022-09-09➕AHMED, Farhan appointeddirector
- 2022-09-09📄termination-director-company-with-name-termination-dateofficers · TM01
- 2022-09-09📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-09-09📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2022-09-09📄appoint-person-director-company-with-name-dateofficers · AP01
- 2022-07-31📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2022-07-31📄termination-director-company-with-name-termination-dateofficers · TM01
- 2022-07-31📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-07-30➖DANSON MARKETING LTD resignedcorporate-director
- 2022-07-22➕AHMED, Danial appointeddirector
- 2022-07-22📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2022-07-20➖AHMED, Danial resigneddirector
- 2022-07-20➖BATOOL, Saira resigneddirector
- 2022-07-19➕DANSON MARKETING LTD appointedcorporate-director
- 2022-03-31🏢Company incorporatedAs 10TIER MARKETING LTD
- 2022-03-31➕AHMED, Danial appointeddirector
- 2022-03-31➕BATOOL, Saira appointeddirector
Owner dependency
75/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
45/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Danial Ahmed Individual · Pakistani · DOB 07/1994 · age 32 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control · trust interest · firm interest | 30/09/2022 |
5 historic (ceased) PSCs
- Mr Farhan Ahmadceased 30/09/2022· significant influence · trust interest · firm interest
- Mr Danial Ahmedceased 09/09/2022· 75-100% shares · 75-100% voting · board control
- Danson Marketing Ltdceased 30/07/2022· board control · trust interest · firm interest
- Danial Ahmedceased 20/07/2022· 25-50% shares · 25-50% voting
- Saira Batoolceased 15/04/2022· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Retail · WC postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 0039 FOOD LTD→ 16871426 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 1 BULLION LTD→ 12741831 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| 10 DIAMONDS LTD→ 13812112 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| 10ACCESS LTD→ 16426341 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 12.23 LTD→ 13782242 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| 13 CLOTHING LTD→ 14133420 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| 14U2NV LTD→ 16506016 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 16226990 LTD→ 16226990 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| 17COSMETICSTORE LTD→ 16423651 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 17IXOO PROVIDENCE LTD→ 16868624 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 18 COMMERCE LIMITED→ 15537298 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| 19.STUDIO LTD→ 13261089 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2022-03-31
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet
Registered office
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-04-13
Last: 2026-03-30
Officers (1 active · 6 resigned)
AHMED, Danial→
Activedirector · ~32y · appointed 2022-09-30
View their other companies + combined net worth →
SALEEM, Sehrish→
Resignedsecretary · appointed 2023-05-25 · resigned 2023-10-06
AHMED, Danial→
Resigneddirector · ~32y · appointed 2022-07-22 · resigned 2022-09-09
AHMED, Danial→
Resigneddirector · ~32y · appointed 2022-03-31 · resigned 2022-07-20
AHMED, Farhan→
Resigneddirector · ~23y · appointed 2022-09-09 · resigned 2022-09-30
BATOOL, Saira→
Resigneddirector · ~27y · appointed 2022-03-31 · resigned 2022-07-20
DANSON MARKETING LTD→
Resignedcorporate-director · appointed 2022-07-19 · resigned 2022-07-30
Click a director name to see their full track record across all companies.
Recent filings (33 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-31
accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-28
confirmation-statement-with-updates
confirmation-statement · CS01
2025-04-10
accounts-with-accounts-type-micro-entity
accounts · AA
2024-12-28
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-10-30
change-person-director-company-with-change-date
officers · CH01
2024-10-29
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-04-25
change-person-director-company-with-change-date
officers · CH01
2024-04-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-02
accounts-with-accounts-type-micro-entity
accounts · AA
2023-12-29
termination-secretary-company-with-name-termination-date
officers · TM02
2023-10-14
appoint-person-secretary-company-with-name-date
officers · AP03
2023-05-25
confirmation-statement-with-updates
confirmation-statement · CS01
2023-03-30
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2022-09-30
termination-director-company-with-name-termination-date
officers · TM01
2022-09-30