ATHLETICA FITNESS & STRENGTH LTD
🌿Early-stageactive
14035359 · ltd · incorporated 2022-04-08
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Apr 2025
Net worth
£-50
book net assets
Opportunity
70/100
Strong
What this business does
Day-to-day, this active fitness business most likely operates a gym or strength-training facility in Leigh-On-Sea, Essex, providing members with exercise equipment, fitness classes, and personal training services under a health and wellness brand.
Primary activity: Fitness facilities
Sector: Arts, entertainment & recreation
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 70/100 (strong), bankability 70/100. Share purchase looks the cleaner deal structure. Most likely exit: distressed disposal / insolvency (65/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
21 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredNegative net assets
Liabilities exceed assets by £50
Net assets shrinking
Down £1,348 YoY
Cash YoY
+7%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£2k
↑ 7.0% YoY
Net Worth
-£50
↓ 104% YoY
Current Assets
£2k
↓ 38% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-04-30 | 2024-04-30 |
|---|---|---|
| Total assets | £-50 | £1.3k |
| Current assets | £1.5k | £2.5k |
| Cash | £1.5k | £1.4k |
| Debtors | — | £1.1k |
| Net assets | £-50 | £1.3k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
2
filings
- • 1 address
- • 1 confirmation-statement
Last 90 days
2
filings
- • 1 address
- • 1 confirmation-statement
Last 180 days
2
filings
- • 1 address
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
- 2026-05-19📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-08-21📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-04-24📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-09-12📄capital-allotment-sharescapital · SH01
- 2024-09-11📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-09-11📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2024-08-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-02-22📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-01-31➖RIX, Lauren resigneddirector
- 2023-09-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-04-20📄change-person-director-company-with-change-dateofficers · CH01
- 2023-04-20📄change-person-director-company-with-change-dateofficers · CH01
- 2023-04-20📄change-person-director-company-with-change-dateofficers · CH01
- 2023-04-20📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-04-20📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-04-20📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-04-20📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-04-08🏢Company incorporatedAs ATHLETICA FITNESS & STRENGTH LTD
- 2022-04-08➕FOSTER, Dominic appointeddirector
- 2022-04-08➕STRICKLAND, Cassie Jean appointeddirector
- 2022-04-08➕RIX, Lauren appointeddirector
- 2022-04-08📄incorporation-companyincorporation · NEWINC
Owner dependency
58/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Cassie Jean Strickland Individual · British · DOB 10/1988 · age 38 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 08/04/2022 |
Mr Dominic Foster Individual · British · DOB 02/1994 · age 32 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 08/04/2022 |
1 historic (ceased) PSC
- Mrs Lauren Rixceased 29/08/2024· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
| ACE OF DIAMONDS EVENTS LIMITED→ 15251372 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ALEXANDRA YACHT CLUB LIMITED→ 01459330 · est 1979 · no financials extracted | — | — | — | — | 46y | — | — |
| ALICE KATE LTD→ 17007884 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ALWAYS LIVE LTD→ 11983614 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ARC BROADCASTING LIMITED→ 12144644 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ART AND CRAFT DAYS LIMITED→ 09030451 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| ASPIRE STRENGTH & CONDITIONING LIMITED→ 15667181 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ASPIREFOOTBALLCOACHING LTD→ 16002448 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ATROMIN LIMITED→ 01918125 · est 1985 · no financials extracted | — | — | — | — | 40y | — | — |
| AUDACIOUS ENTITY LTD→ 14603792 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| AUTOFLY LTD→ 16677205 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AYB STUDIOS LTD→ 16624690 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2022-04-08
Jurisdictionengland-wales
Primary SIC93130 — Fitness facilities
Registered office
55 Rectory Grove
Leigh-On-Sea
Essex
SS9 2HA
England
Filing status
Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2027-04-21
Last: 2026-04-07
Officers (2 active · 1 resigned)
FOSTER, Dominic→
Activedirector · ~32y · appointed 2022-04-08
View their other companies + combined net worth →
STRICKLAND, Cassie Jean→
Activedirector · ~38y · appointed 2022-04-08
View their other companies + combined net worth →
RIX, Lauren→
Resigneddirector · ~38y · appointed 2022-04-08 · resigned 2024-01-31
Click a director name to see their full track record across all companies.
Recent filings (21 total)
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-05-19
confirmation-statement-with-updates
confirmation-statement · CS01
2026-05-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-08-21
confirmation-statement-with-updates
confirmation-statement · CS01
2025-04-24
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-04-24
capital-allotment-shares
capital · SH01
2024-09-12
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-09-11
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2024-09-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-08-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-08
termination-director-company-with-name-termination-date
officers · TM01
2024-02-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-09-07
change-person-director-company-with-change-date
officers · CH01
2023-04-20
change-person-director-company-with-change-date
officers · CH01
2023-04-20
change-person-director-company-with-change-date
officers · CH01
2023-04-20