ADVERT LTD
- 46390Non-specialised wholesale of food, beverages and tobacco
- 47990Other retail sale not in stores, stalls or markets
Opportunity 56/100 (worth a look), bankability 40/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: File overdue accounts. Clears statutory overdue flag — immediate bankability uplift for refinance conversations. Most likely exit: share sale to pe / searcher (53/100). Current lenders should be on monthly review.
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Mixed signal. Worth opening the full target workup before deciding to pursue.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-05-31 | 2023-05-31 |
|---|---|---|
| Total assets | £1 | £1 |
| Net assets | £1 | £1 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
- • 1 dissolution
- • 1 dissolution
- • 1 gazette
- • 1 dissolution
- • 1 gazette
Corporate timeline (9 events)Click to expand
- 2026-05-20📄dissolved-compulsory-strike-off-suspendeddissolution · DISS16(SOAS)
- 2026-04-28📄gazette-notice-compulsorygazette · GAZ1
- 2025-05-12📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-04-06📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-01-14📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-04-13📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-05-09🏢Company incorporatedAs ADVERT LTD
- 2022-05-09➕FENNELL, Joseph appointeddirector
- 2022-05-09📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 69 — succession pressure is live.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primaryFounder aged 63+: Senior director is approximately 69. Approaching typical UK retirement age — succession thinking likely.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
2 high ·Statutory accounts have not been filed by their due date. Can indicate admin breakdown, cash preservation, or deliberate delay.
Evidence: Next due: 2026-02-28
Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.
Evidence: Next due: 2026-05-08
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Joseph Fennell Individual · British · DOB 06/1957 · age 69 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 09/05/2022 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Wholesale & distribution · L postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 222 PROSECCO LTD→ 16838810 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 440ME COMPANY LIMITED→ 15241116 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ABRAHAM & SONS LAWYERS AND CONSULTANTS LTD→ 15967718 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ABRASIVES & SCREW PRODUCTS LIMITED→ 01210920 · est 1975 · no financials extracted | — | — | — | — | 50y | — | — |
| ABS GLOBAL MIRACLE LTD→ 15777219 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ACTUATION VALVE & CONTROL LIMITED→ 03034058 · est 1995 · no financials extracted | — | — | — | — | 31y | — | — |
| ADAM HALAL BUTCHERY LIVERPOOL LTD→ 12656990 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| AF FIRST AID LTD→ 04880047 · est 2003 · no financials extracted | — | — | — | — | 22y | — | — |
| AGRIOLIFE LTD→ 15890937 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AGRO COMMODITIES LTD→ 15566674 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| AGROCOM TRADE LTD→ 15554576 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| AINTREE CAKE LIMITED→ 02292709 · est 1988 · no financials extracted | — | — | — | — | 37y | — | — |
12 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 0 resigned)
Click a director name to see their full track record across all companies.