HORACEUK LTD
🌿Early-stageactive
14223035 · ltd · incorporated 2022-07-08
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£-2.31M
book net assets
Opportunity
70/100
Strong
What this business does
Primary activity: Retail sale of cosmetic and toilet articles in specialised stores
Sector: Wholesale & retail
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 70/100 (strong), bankability 70/100. Share purchase looks the cleaner deal structure. Most likely exit: distressed disposal / insolvency (65/100).
Data confidence
Overall: medium (76/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (3 active, 4 linked, 2 with DOB)
80
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
13 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredNegative net assets
Liabilities exceed assets by £2,310,481
Cash YoY
+50%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£823k
↑ 50% YoY
Net Worth
-£2.3m
↓ 160% YoY
Current Assets
£1.2m
↑ 61% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £-2.31M | £-887.6k |
| Current assets | £1.25M | £774.5k |
| Cash | £822.7k | £547.6k |
| Debtors | £115.9k | £134.1k |
| Net assets | £-2.31M | £-887.6k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
3
filings
- • 2 officers
- • 1 address
Last 180 days
4
filings
- • 2 officers
- • 1 address
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (16 events)Click to expand
- 2026-02-23📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2026-02-23📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2026-02-23📄appoint-corporate-secretary-company-with-name-dateofficers · AP04
- 2026-02-11➕ALTIOS INTERNATIONAL UK LIMITED appointedcorporate-secretary
- 2026-02-11➖PRAMEX INTERNATIONAL LTD resignedcorporate-secretary
- 2025-12-11📄accounts-with-accounts-type-smallaccounts · AA
- 2025-07-09📄change-person-director-company-with-change-dateofficers · CH01
- 2024-10-07📄accounts-with-accounts-type-smallaccounts · AA
- 2024-01-25📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-01-25📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-07-08🏢Company incorporatedAs HORACEUK LTD
- 2022-07-08➕BRIANT-TERLET, Marc appointeddirector
- 2022-07-08➕MAZZILLI, Kim appointeddirector
- 2022-07-08➕PRAMEX INTERNATIONAL LTD appointedcorporate-secretary
- 2022-07-08📄change-account-reference-date-company-current-extendedaccounts · AA01
- 2022-07-08📄incorporation-companyincorporation · NEWINC
Owner dependency
58/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Amaury Wittouck Individual · Luxembourger · DOB 05/1987 · age 39 | 50–75% | 50–75% | 50-75% shares · 50-75% voting | 08/07/2022 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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| 7 BUY LTD→ 14312818 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| 770 CROWN TRADING LIMITED→ 13999606 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| 80DST HEALTH & WELLNESS LIMITED→ 14564721 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| 88 WAREHOUSE LTD→ 16951346 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2022-07-08
Jurisdictionengland-wales
Primary SIC47750 — Retail sale of cosmetic and toilet articles in specialised stores
Registered office
Wilberforce House
Station Road
London
NW4 4QE
United Kingdom
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-07-23
Last: 2025-07-09
Officers (3 active · 1 resigned)
ALTIOS INTERNATIONAL UK LIMITED→
Activecorporate-secretary · appointed 2026-02-11
View their other companies + combined net worth →
BRIANT-TERLET, Marc→
Activedirector · ~40y · appointed 2022-07-08
View their other companies + combined net worth →
MAZZILLI, Kim→
Activedirector · ~41y · appointed 2022-07-08
View their other companies + combined net worth →
PRAMEX INTERNATIONAL LTD→
Resignedcorporate-secretary · appointed 2022-07-08 · resigned 2026-02-11
Click a director name to see their full track record across all companies.
Recent filings (13 total)
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-02-23
termination-secretary-company-with-name-termination-date
officers · TM02
2026-02-23
appoint-corporate-secretary-company-with-name-date
officers · AP04
2026-02-23
accounts-with-accounts-type-small
accounts · AA
2025-12-11
confirmation-statement-with-updates
confirmation-statement · CS01
2025-07-09
change-person-director-company-with-change-date
officers · CH01
2025-07-09
accounts-with-accounts-type-small
accounts · AA
2024-10-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-22
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-01-25
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-01-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-18
change-account-reference-date-company-current-extended
accounts · AA01
2022-07-08
incorporation-company
incorporation · NEWINC
2022-07-08