ASHTON GROUP HOLDINGS LTD

🌿Early-stageactive
14230098 · ltd · incorporated 2022-07-12
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
book net assets
Opportunity
76/100
Strong
🔔
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What this business does
Primary activity: Activities of other holding companies n.e.c.
Sector: Financial & insurance
Investor take
Pursue
Asset-holding vehicle. Family succession underway — not a classic acquisition target.

Opportunity 76/100 (strong), bankability 70/100. Same-surname younger director in place — likely family handover, not open to sale. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
16 officers (16 active, 16 linked, 16 with DOB)
90
Ownership & PSC
16 active PSC(s) of 16 total, 16 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
19 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Dec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-12-312023-12-31
Average employees16001600

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (32 events)Click to expand
  1. 2025-04-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-03-07
    📄
    change-person-director-company-with-change-date
    officers · CH01
  3. 2025-03-07
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  4. 2024-11-25
    📄
    capital-allotment-shares
    capital · SH01
  5. 2024-11-25
    📄
    capital-allotment-shares
    capital · SH01
  6. 2024-11-20
    📄
    memorandum-articles
    incorporation · MA
  7. 2024-11-20
    📄
    resolution
    resolution · RESOLUTIONS
  8. 2024-11-14
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  9. 2024-11-14
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  10. 2024-05-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2023-08-31
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  12. 2023-08-31
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  13. 2023-02-23
    📄
    memorandum-articles
    incorporation · MA
  14. 2023-02-23
    📄
    resolution
    resolution · RESOLUTIONS
  15. 2022-07-12
    🏢
    Company incorporated
    As ASHTON GROUP HOLDINGS LTD
  16. 2022-07-12
    DIFFEY, Bridget Evelyn appointed
    director
  17. 2022-07-12
    DIFFEY, Hannah Mary appointed
    director
  18. 2022-07-12
    DIFFEY, Jacob Bryan appointed
    director
  19. 2022-07-12
    DIFFEY, James Henry appointed
    director
  20. 2022-07-12
    DIFFEY, John Patrick appointed
    director
  21. 2022-07-12
    DIFFEY, Joseph appointed
    director
  22. 2022-07-12
    DIFFEY, Lorraine appointed
    director
  23. 2022-07-12
    DIFFEY, Marie Elizabeth appointed
    director
  24. 2022-07-12
    DIFFEY, Nathanael appointed
    director
  25. 2022-07-12
    DIFFEY, Nicola appointed
    director
  26. 2022-07-12
    DIFFEY, Rowena appointed
    director
  27. 2022-07-12
    DIFFEY, Ruby appointed
    director
  28. 2022-07-12
    DIFFEY, Rufus George appointed
    director
  29. 2022-07-12
    DIFFEY, Samuel appointed
    director
  30. 2022-07-12
    DIFFEY, Thomas appointed
    director
  31. 2022-07-12
    DIFFEY, Victoria Louisa appointed
    director
  32. 2022-07-12
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

63/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • -16 active directors: Broader management team in place — suggests transferable governance.
  • +Founder age: Director aged approximately 73 — succession pressure is live.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

20/100
No succession signal

No meaningful acquirability indicators from public data.

SIGNALS
  • primaryFamily succession underway: Not a takeover target — DIFFEY, Hannah Mary (same surname) appointed 2022-07-12. Pattern consistent with intra-family handover.
  • primaryFounder aged 70+: Senior director is approximately 73 years old. Natural succession window is now.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

16 active beneficial owners · fragmented
NameSharesVoting rightsNature of controlNotified
James Henry Diffey
Individual · British · DOB 07/1953 · age 73
2550%
25-50% shares12/07/2022
Bridget Evelyn Diffey
Individual · British · DOB 11/1957 · age 69
2550%
25-50% shares12/07/2022
Mr Nathanael Diffey
Individual · British · DOB 04/1977 · age 49
sig. influencesignificant influence12/07/2022
Mrs Marie Elizabeth Diffey
Individual · British · DOB 04/1975 · age 51
sig. influencesignificant influence12/07/2022
Samuel Diffey
Individual · British · DOB 06/1978 · age 48
sig. influencesignificant influence12/07/2022
Mr Thomas Diffey
Individual · British · DOB 04/1980 · age 46
sig. influencesignificant influence12/07/2022
Ruby Diffey
Individual · British · DOB 04/1980 · age 46
sig. influencesignificant influence12/07/2022
Mrs Lorraine Diffey
Individual · British · DOB 02/1981 · age 45
sig. influencesignificant influence12/07/2022
Joseph Diffey
Individual · British · DOB 01/1984 · age 42
sig. influencesignificant influence12/07/2022
Hannah Mary Diffey
Individual · British · DOB 06/1984 · age 42
sig. influencesignificant influence12/07/2022
Mr Jacob Bryan Diffey
Individual · British · DOB 09/1986 · age 40
sig. influencesignificant influence12/07/2022
Mrs Victoria Louisa Diffey
Individual · British · DOB 12/1990 · age 36
sig. influencesignificant influence12/07/2022
Mr John Patrick Diffey
Individual · British · DOB 07/1988 · age 38
sig. influencesignificant influence12/07/2022
Mrs Nicola Diffey
Individual · British · DOB 09/1989 · age 37
sig. influencesignificant influence12/07/2022
Rufus George Diffey
Individual · British · DOB 03/1993 · age 33
sig. influencesignificant influence12/07/2022
Mrs Rowena Diffey
Individual · British · DOB 08/1993 · age 33
sig. influencesignificant influence12/07/2022

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2022-07-12
Jurisdictionengland-wales
Primary SIC64209 — Activities of other holding companies n.e.c.

Registered office

14 Edison Road
Churchfields Industrial Estate
Salisbury
Wiltshire
SP2 7NU
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-12-08
Last: 2025-11-24

Officers (16 active · 0 resigned)

DIFFEY, Bridget Evelyn
director · ~69y · appointed 2022-07-12
View their other companies + combined net worth →
Active
DIFFEY, Hannah Mary
director · ~42y · appointed 2022-07-12
View their other companies + combined net worth →
Active
DIFFEY, Jacob Bryan
director · ~40y · appointed 2022-07-12
View their other companies + combined net worth →
Active
DIFFEY, James Henry
director · ~73y · appointed 2022-07-12
View their other companies + combined net worth →
Active
DIFFEY, John Patrick
director · ~38y · appointed 2022-07-12
View their other companies + combined net worth →
Active
DIFFEY, Joseph
director · ~42y · appointed 2022-07-12
View their other companies + combined net worth →
Active
DIFFEY, Lorraine
director · ~45y · appointed 2022-07-12
View their other companies + combined net worth →
Active
DIFFEY, Marie Elizabeth
director · ~51y · appointed 2022-07-12
View their other companies + combined net worth →
Active
DIFFEY, Nathanael
director · ~49y · appointed 2022-07-12
View their other companies + combined net worth →
Active
DIFFEY, Nicola
director · ~37y · appointed 2022-07-12
View their other companies + combined net worth →
Active
DIFFEY, Rowena
director · ~33y · appointed 2022-07-12
View their other companies + combined net worth →
Active
DIFFEY, Ruby
director · ~46y · appointed 2022-07-12
View their other companies + combined net worth →
Active
DIFFEY, Rufus George
director · ~33y · appointed 2022-07-12
View their other companies + combined net worth →
Active
DIFFEY, Samuel
director · ~48y · appointed 2022-07-12
View their other companies + combined net worth →
Active
DIFFEY, Thomas
director · ~46y · appointed 2022-07-12
View their other companies + combined net worth →
Active
DIFFEY, Victoria Louisa
director · ~36y · appointed 2022-07-12
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (19 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-01-07
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-04-13
change-person-director-company-with-change-date
officers · CH01
2025-03-07
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-03-07
confirmation-statement-with-updates
confirmation-statement · CS01
2024-12-19
capital-allotment-shares
capital · SH01
2024-11-25
capital-allotment-shares
capital · SH01
2024-11-25
memorandum-articles
incorporation · MA
2024-11-20
resolution
resolution · RESOLUTIONS
2024-11-20
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-11-14
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-11-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-05-30
confirmation-statement-with-updates
confirmation-statement · CS01
2024-01-03
accounts-with-accounts-type-dormant
accounts · AA
2023-08-31
change-account-reference-date-company-previous-shortened
accounts · AA01
2023-08-31