A.C.E (PRIMARY CONSULTANCY) LIMITED
Opportunity 75/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -88% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 102Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-07-31 | 2024-07-31 |
|---|---|---|
| Total assets | £10.4k | £10.1k |
| Current assets | £16.5k | £21.3k |
| Cash | £542 | £4.6k |
| Debtors | £15.9k | £16.7k |
| Net assets | £10.4k | £10.1k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 accounts
- • 1 persons-with-significant-control
- • 1 address
- • 1 accounts
- • 1 persons-with-significant-control
- • 1 address
Corporate timeline (9 events)Click to expand
- 2026-04-10📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2026-03-03📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-03-03📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2026-03-03📄change-person-director-company-with-change-dateofficers · CH01
- 2025-04-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-04-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-07-25🏢Company incorporatedAs A.C.E (PRIMARY CONSULTANCY) LIMITED
- 2022-07-25➕FOLEY, Carole-Ann appointeddirector
- 2022-07-25📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Senior director age: Director aged approximately 60 — approaching natural succession window.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- secondaryFounder aged 58+: Senior director is approximately 60. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Ms Carole-Ann Foley Individual · British · DOB 01/1966 · age 60 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 25/07/2022 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 0 resigned)
Click a director name to see their full track record across all companies.