AJR CREATIVE ADVERTISING LTD
Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-03-31 | 2024-03-31 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Corporate timeline (10 events)Click to expand
- 2025-10-06📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2025-06-24📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-08-22📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-07-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-04-01➕RICHARDSON, Amy Claire appointeddirector
- 2023-10-03📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-11-03📄change-account-reference-date-company-current-shortenedaccounts · AA01
- 2022-08-15🏢Company incorporatedAs AJR CREATIVE ADVERTISING LTD
- 2022-08-15➕RICHARDSON, Adam John appointeddirector
- 2022-08-15📄incorporation-companyincorporation · NEWINC
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
Limited succession signal. Not a near-term off-market candidate.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanShareholders & ownership
2 active beneficial owners · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Adam John Richardson Individual · British · DOB 03/1985 · age 41 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 15/08/2022 |
Mrs Amy Claire Richardson Individual · British · DOB 01/1989 · age 37 | 25–50% | — | 25-50% shares | 01/04/2024 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 0 resigned)
Click a director name to see their full track record across all companies.