AFFORDABLE APPLIANCES LTD

🌿Early-stageactive
14394492 · ltd · incorporated 2022-10-03
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Oct 2025
Net worth
£36.1k
book net assets
Opportunity
76/100
Strong
🔔
Follow this company (free)
Email alerts on filings, charges, director changes, gazette notices. No account needed.

Unsubscribe any time from any email. GDPR-respectful.

What this business does
Primary activity: Wholesale of household goods (other than musical instruments) n.e.c.
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and acceptable with review structure.

Opportunity 76/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (70/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
10 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Positive net assets
Net assets £36,083

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
£36k
Current Assets
£159k
Current Liabilities

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2025-10-31
Total assets£36.1k
Current assets£159.1k
Net assets£36.1k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • 1 accounts
Last 90 days
1
filing
  • 1 accounts
Last 180 days
2
filings
  • 1 accounts
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (9 events)Click to expand
  1. 2026-06-17
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-10-08
    📄
    accounts-amended-with-accounts-type-micro-entity
    accounts · AAMD
  3. 2025-04-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2024-06-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-10-19
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  6. 2022-10-03
    🏢
    Company incorporated
    As AFFORDABLE APPLIANCES LTD
  7. 2022-10-03
    FENN, John Robert appointed
    director
  8. 2022-10-03
    SIMMS, Lisa Dianne appointed
    director
  9. 2022-10-03
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

66/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Senior director age: Director aged approximately 61 — approaching natural succession window.

Succession & seller-readiness

46/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 61. Early succession window.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr John Robert Fenn
Individual · British · DOB 02/1965 · age 61
75100%
75–100%board control75-100% shares · 75-100% voting · board control03/10/2022

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

Similar companies

Active · Wholesale & distribution · LE postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
AAT TRADE LIMITED
15754520 · est 2024 · no financials extracted
1y
AHMED SANAD FOR GENERAL CONTRACTING AND GENERAL SUPPLIES LTD
16597875 · est 2025 · no financials extracted
AHTOM LTD
16040196 · est 2024 · no financials extracted
1y
AJC ATTACHMENTS LIMITED
16465754 · est 2025 · no financials extracted
AJH ENTERPRISES LTD
14959715 · est 2023 · no financials extracted
2y
AJIICHIBAN COMPANY (UK) LTD
16708094 · est 2025 · no financials extracted
AJMI FOODS UK LTD
15834140 · est 2024 · no financials extracted
1y
AJS COMMERCIAL SOLUTIONS LIMITED
11041045 · est 2017 · no financials extracted
8y
AK BEDDING LTD
12874446 · est 2020 · no financials extracted
5y
AK WORLD TRADEHUB LTD
16451991 · est 2025 · no financials extracted
AKBAR ALADDIN & CO LTD
16122231 · est 2024 · no financials extracted
1y
AKC LOGISTICS LTD
08227972 · est 2012 · no financials extracted
13y
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2022-10-03
Jurisdictionengland-wales
Primary SIC46499 — Wholesale of household goods (other than musical instruments) n.e.c.

Registered office

63 Leicester Road
Wigston
Leicestershire
LE18 1NR
England

Filing status

Accounts
Next due: 2027-07-31
Last made up to: 2025-10-31
Confirmation statement
Next due: 2027-03-30
Last: 2026-03-16

Officers (2 active · 0 resigned)

FENN, John Robert
director · ~61y · appointed 2022-10-03
View their other companies + combined net worth →
Active
SIMMS, Lisa Dianne
director · ~56y · appointed 2022-10-03
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (10 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-06-17
confirmation-statement-with-updates
confirmation-statement · CS01
2026-03-16
accounts-amended-with-accounts-type-micro-entity
accounts · AAMD
2025-10-08
accounts-with-accounts-type-micro-entity
accounts · AA
2025-04-25
confirmation-statement-with-updates
confirmation-statement · CS01
2025-03-20
accounts-with-accounts-type-micro-entity
accounts · AA
2024-06-27
confirmation-statement-with-updates
confirmation-statement · CS01
2024-03-20
confirmation-statement-with-updates
confirmation-statement · CS01
2023-03-16
certificate-change-of-name-company
change-of-name · CERTNM
2022-10-19
incorporation-company
incorporation · NEWINC
2022-10-03