AFFINITI GROUP LTD

🌿Early-stageactive
14410876 · ltd · incorporated 2022-10-11
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Oct 2025
Net worth
book net assets
Opportunity
71/100
Strong
🔔
Follow this company (free)
Email alerts on filings, charges, director changes, gazette notices. No account needed.

Unsubscribe any time from any email. GDPR-respectful.

What this business does
Primary activity: Information technology consultancy activities
Sector: Information & communication
Investor take
Pursue
Strong opportunity: active trading company with strong profile and acceptable with review structure.

Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
7 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Oct 2024Oct 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-10-312024-10-31
Average employees200200

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (7 events)Click to expand
  1. 2026-01-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-03-18
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2024-01-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2022-10-11
    🏢
    Company incorporated
    As AFFINITI GROUP LTD
  5. 2022-10-11
    HAYES, Andrew James appointed
    director
  6. 2022-10-11
    HAYES, Nicola Leanne appointed
    director
  7. 2022-10-11
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

66/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Andrew James Hayes
Individual · British · DOB 05/1981 · age 45
2550%
25–50%board control25-50% shares · 25-50% voting · board control11/10/2022
Mrs Nicola Leanne Hayes
Individual · British · DOB 07/1981 · age 45
2550%
25–50%board control25-50% shares · 25-50% voting · board control11/10/2022

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

Active · Technology · RH postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
26TH AVENUE LIMITED
12785376 · est 2020 · no financials extracted
5y
3R DIGITAL LTD
14794949 · est 2023 · no financials extracted
3y
A DIGITAL TOMATO LIMITED
14154286 · est 2022 · no financials extracted
3y
AAMIN CONSULTANCY LTD
14172856 · est 2022 · no financials extracted
3y
ABILITY SOFTWARE INTERNATIONAL LIMITED
05121765 · est 2004 · no financials extracted
21y
ABO LIMITED
02736778 · est 1992 · no financials extracted
33y
AERIOS LIMITED
15184809 · est 2023 · no financials extracted
2y
AEROMOBILE COMMUNICATIONS LIMITED
07129922 · est 2010 · no financials extracted
16y
AFFECTIVE SOUND LTD
06011293 · est 2006 · no financials extracted
19y
AFISON SERVICES LTD
15939448 · est 2024 · no financials extracted
1y
AFRICA COMMUNITY IN SURREY & SUSSEX C.I.C.
13534242 · est 2021 · no financials extracted
4y
AGARWAL ASSOCIATES LIMITED
02069074 · est 1986 · no financials extracted
39y
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2022-10-11
Jurisdictionengland-wales
Primary SIC62020 — Information technology consultancy activities

Registered office

Solo House
London Road
Horsham
RH12 1AT
England

Filing status

Accounts
Next due: 2027-07-31
Last made up to: 2025-10-31
Confirmation statement
Next due: 2026-10-24
Last: 2025-10-10

Officers (2 active · 0 resigned)

HAYES, Andrew James
director · ~45y · appointed 2022-10-11
View their other companies + combined net worth →
Active
HAYES, Nicola Leanne
director · ~45y · appointed 2022-10-11
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (7 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-01-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-03-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-10-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-01-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-26
incorporation-company
incorporation · NEWINC
2022-10-11